SYDNEY, AUSTRALIA 01/09/2009 – easyDNA Limited, one of the world’s leaders in Relationship and Paternity DNA testing, has announced a significantly higher growth in sales than was expected for the past 12 months. The unexpected increase was explained by an international expansion program that ended with the business operating 16 regional administration offices worldwide in 14 different countries.
Kevin Camilleri, the Director of Business development for the firm, explains this as a result of investment in customer service improvements and the recruitment of an experienced management team. He commented, “The sixteen administration offices that the company has developed worldwide has offered an outstanding level of service to our customers because of the recruitment of an experienced team of managers to run them, and this growth rate was maintained by keeping our sights firmly on our customer service policies that were developed in order to earn our high reputation for service and quality.
The company’s Director of Sales and Marketing, Andrew Alexander, commented that by expanding into promising markets such as those of Nigeria, Mexico and India with little previous access to affordable public DNA testing facilities, easyDNA could experience planned growth and offer affordable services that enabled people in these countries to have their relationship questions answered.
“This growth necessitated investment in key personnel”, he stated, “in addition to investment in internal procedures that eventually paid off with improved customer service and improvements in support for the clinics, hospitals and other providers of DNA testing facilities. This too enabled a high degree of customer care and service to be maintained that paid off with increased sales.”
The genetic analysis equipment used by easyDNA is of the highest quality possible, and offers accurate and reliable results with complete confidentiality. We offer a variety of DNA testing options, among them DNA Paternity Testing, DNA Forensic Testing and DNA Relationship testing and our quality procedures are accredited to the standards of ISO 17025 and AABB, and can be offered with a guarantee of high accuracy in the results.
