Escapade fancy dress have used visitor trending, social networking and sales to date to uncover their predicted best sellers for Halloween 2010 and along the way they have uncovered a few surprises.
As expected popular culture plays an important role in this year’s predictions with a large number of users looking for fancy dress costumes related to recent blockbuster films. Queries and purchases of vampire related costumes, fangs and capes are expected to grow continually due to the success of the ‘Twilight’ series, while the new, upcoming ‘Harry Potter’ instalment has been directly reflected in costume purchases and visitor trending for the franchise on the Escapade site.
Another expected increase is the search for ‘Alice and Wonderland’ costumes and, in particular, costumes based on the character of the Mad Hatter, which have proven to be a popular choice since the release of Tim Burton’s film earlier this year.
Classic cult films also have a large influence on the types of costumes typically chosen for Halloween with costumes from the films ‘Edward Scissorhands’, ‘Halloween’ and ‘Nightmare on Elm Street’ being among the most consistent performers year in and out. Recent additions of female versions of the iconic horror film costumes have also proven to be increasingly popular with new Freddy Krueger and Chucky costumes for men and women rising rapidly in popularity.
However the research has also uncovered a few big surprises this year with increases of up to 35% in searches looking for comedy based costumes and large increases in sales of comedy costumes in comparison to the last two years.
Director of Escapade, Bhupendra Maisuria said: “We believe that the current visitor trend towards comedy related costumes is a direct result of people looking to escape from the reality of today’s economy. More and more people are having fancy dress parties at home and embracing the fun side of life and we expect this to continue well into the New Year.”
About Escapade:
Escapade has been established for more than 28 years having been founded in 1982. Escapade has thousands of specialist fancy dress costumes and accessories including army fancy dress costumes, Christmas fancy dress and 80s fancy dress. Escapade also provides unique ladies fancy dress costumes such as maternity costumes, TV and film outfits and sexy costumes.
Over its 28 years in business Escapade has built up an enviable client list – supplying to retail customers, businesses, schools, charities and many TV companies including BBC, CBBC, Walt Disney, MTV, Nickelodeon and Channel 4. Escapade costumes have helped to provide many iconic moments including the “House of Fun” video by Madness and Comic Relief’s Celebrity Apprentice which were filmed at Escapade’s Camden store. Many Escapade fancy dress costumes were also used in the popular TV series “Trigger Happy TV” starring Dom Joly and the store was featured on Gok Wan’s “How to look Good Naked”.
For more information Escapade or this PR, please contact:
Joseph McCullough
45-46 Chalk Farm Road
Camden
London
NW1 8AJ
+44 (0)207 485 7384
www.escapade.co.uk
