Virginia Beach, VA ( PressAbout ) December 17, 2010 – As one of the leaders in the online flooring industry, FloorMall.com has made a continuous effort to improve the services its website offers. They’ve always been dedicated to improving the shopping experience of its customers and to that end, FloorMall.com has seen several upgrades as of late. One notable change being the implementation of their Flooring Navigator. The Floor Navigator changes the way customers shop for flooring on the site, and now they can browse by functional attribute as opposed to just brand name or type. The change was done to make it even easier for customers to find the right type of flooring. Recently, FloorMall pushed through updates on their site’s product pages.
The new features provide additional functions to customers while they shop for flooring. The first main change can be seen directly under the product image in the form of three new buttons. The first of these buttons is arguably the most important as it provides a way for customers to quickly get in touch with a trained flooring associate, if they need assistance or have a question. Next there are icons that link to popular social media sites like Facebook and Twitter. Clicking one of these links will allow the shopper to instantly post the product they’re browsing to their Facebook wall or Twitter feed. Word of mouth has always been a very important part of the flooring industry, for both shoppers and retailers. With the integration of these tools customers can quickly poll their network for advice on flooring buys or just show off a recent purchase.
In addition to these communication based features, each product page now displays a custom hardwood flooring quote option, along with detailed shipping explanations shown directly above the product details. To receive a custom quote all shoppers are required to do is fill in a short, pop up form, with their contact info and the number of square feet they require.
FloorMall CEO Marc Henderson explained the company’s motivation in updating their website, “Flooring can be a very substantial purchase, both in terms of cost and impact. That’s why we’ve dedicated ourselves in offering not only the best products but the best shopping experience possible as well. All the recent changes that we’ve implemented, such as auto converting square feet into cartons, has been done with these goals in mind. We help shoppers make educated choices.”
The product page updates are live on all of FloorMall’s hardwood flooring listings, with plans to push out the changes to the retailer’s entire catalog in the near future.
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