Dubai, United Arab Emirates, October 21, 2008: Focus Softnet today announced the formal unveiling of its revolutionary product – Focus I to its customers and partners in the Middle East region at GITEX Technology 2008. Malek Al Malek, Executive Director of Dubai Internet City unveiled the revolutionary ERP at the event held at Al Murooj Rotana Hotel in Dubai. Senior executives of the company were present at the event to demonstrate the features, functionalities and benefits of the new generation ERP which is fully integrated with BI tools.
Speaking on the event, Ali Hyder, CEO at Focus Softnet, said, “We had a successful global launch for Focus i last week. Being the first company to launch a mid-tier ERP solution fully integrated with BI tools, we felt it is important for us to take our revolutionary business solution directly to our customers. We wanted to demonstrate the unique features of Focus i to our customers and partners and show them the benefits and cost savings of implementing this solution. We are holding a series of road shows around the region to formally introduce Focus i to our customers and the event in Dubai was the first of many.â€
Focus i, which was launched globally last week, is a new generation ERP which fully integrates with BI tools. It eliminates the need for a third party BI Tool thereby helping the customers save huge costs. Focus i provides real-time, multi-dimensional posting of transactions, resulting in real-time reports. It features an enterprise dashboard, where customers can get information about their business at a glance, and a comprehensive Manufacturing Resource Planning module, which provides full support for multi-process production for stocking, order-based, assemble-to-order environments.
Malek Al Malek, Executive Director, Dubai Internet City said: “Dubai Internet City strives to attract only the best companies in the ICT industry that promotes innovation and technological advancement. From small medium sized businesses to multinationals, as one of the world’s largest managed ICT clusters, we offer business partners an infrastructure and level of service that meets the highest standards.
“We would like to congratulate the success of Focus Softnet’s new product launch and have confidence that they will continue to offer cutting edge technologies and solutions to businesses across the UAE and the Middle East.â€
Focus i also offers the customer a distinct advantage with a list of innovative features that are available across all modules. With the multiple reporting tools and customization options available in Focus i, companies using Focus i would not require any external reporting tool.
“By installing Focus i, organisations will be able to automate their financial and operational processes and make better decisions by organising, analysing and reporting the data they generate. At the event, we ran live demonstrations for our customers and let them experience the solutions’ winning features first-hand. We are optimistic that our latest offering will be well received in this region,†Hyder added.
Focus Softnet is exhibiting at Hall 6 (Stand B6-1) at the GITEX Technology Week 2008.
About Focus Softnet:
Focus Softnet, which commenced operations in 1992, has a strong global presence with offices that deliver a comprehensive range of products and services. With its International Headquarter in Dubai Internet City and with offices across the G.C.C, Focus has a well established infrastructure and an excellent management team. The solutions developed by Focus Softnet are business driven technologies that have been developed in constant consultation with functional and management experts from the industry. Their wide range of products and the modules within them – help seamlessly integrate a wide range of customer requirements. These solutions minimize information bottlenecks and Focus Softnet is always at the clients’ service to customise them in keeping with the organisations overall vision and strategy. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East. For further information on Focus Softnet, please visit http://www.focussoftnet.com
Nirmala D’souza
OAK Consulting FZC
Mobile:+971507343840
Email: [email protected]
