July 23rd , 2010 – Eight winners and 16 excellence awardees from eight categories were awarded during the fourth Asian Publishing Awards (APA) on July 9, 2010. The event was held as part of the culmination of the Asian Publishing Convention (APC) held at the Hotel Equatorial last July 8 & 9, 2010 attended by 190 delegates from 17 countries.
Two lifetime achievement awards were also given to Mr. Le Hoang, Chairman of Youth Cultural Group Holdings and Dr. Doris M. Brougham, Founder & CEO of Overseas Radio and Television, Inc. and Studio Classroom.
The Asian Publishing Awards is Asia’s premier Awards program that recognizes best publishing practices in Asia. It incorporates the Asian Magazine Management Awards, Asian Book Publishing Awards, and Asian Corporate Communications Awards which attracted 70 entries from 32 companies representing 10 countries.
Chairs of the board of judges were:
Mr. Keith Elliott, Chairman, PMA Media Training (UK)
Mr. Fabien Tanner, Product Manager, Swiss Post International Management AG
Mr. Allein Moore, CEO/Publisher, BluePrint Media Pte. Ltd. (Singapore)
Mr. Steve Garton, Executive Director-Media, Synovate Limited (Hong Kong)
Mr. Prashun Dutt, Managing Director, Vedastra Consulting Ltd
Dr. Frank Cintamani, President, Magazine Publishers Association of Singapore and CEO, Beaumont Publishing
The award categories were:
ASIAN MAGAZINE MANAGEMENT AWARDS
Category 1: Content Generation
Category 2: Content Delivery
Category 3: Design and Layout
Category 4: Advertising Deliver
ASIAN BOOK PUBLISHING AWARDS
Category 1: Best use of multimedia marketing by a book publisher
Category 2: Best book / Best writer on Asian Socio-Economic or Media scene
ASIAN CORPORATE COMMUNICATIONS AWARDS
Category 1: Best use of multi-media by a corporate advertiser
Category 2: Innovative corporate communications in a multi-media world
From India, Tata Tele services Ltd. won the award in Asian Corporate Communication Category for the project “ It pays to do the new” and also won the award in Innovative Corporate Communication in Multi Media world category for the project Hear Speak Do- which was internal communication campaign for Tata Tele Services Ltd.
The Asian Publishing Awards 2010 is presented by The Publishers Resource Center (APC), a one-stop portal where magazine publishers across borders can buy & sell quality content, research own content on-demand, connect with APC experts on industry issues, update on relevant media news, track career opportunities and connect with peers 24/7.
APC 2010 is supported by corporate Sponsors Swiss Post and Synovate. It is co-presented by the Masso Group and Events Vietnam in association with The Society of Publishers in Asia (SOPA), ASEAN Book Publishers Association (ABPA), Asian Media Information and Communication Centre (AMIC), Internet and Mobile Marketing Association of the Philippines (IMMAP), Magazine Business Association of Taipei (MBAT), Magazine Publishers Association of Malaysia (MPA), Magazine Publishers Association of Singapore (MPAS), Mobile Marketing Association (MMA), National Book Development Council of Singapore (NBDCS), National Book Development Board (NBDB), Telesis Consulting Ltd, The Magazine Association of Thailand (TMAT) and VietnamMarcom.
The event is also made possible by the following cooperating partners: Atex, DatVietVAC Group Holdings, Axioo, Boncafe, Equinox Spa, Gazefi Events, and Vinasun.
The event is also supported by Creative Crest, Integrated Public Relations and PR Society of Indonesia as cooperating PR partners. Official media partners include ACN Newswire, AdAsia, Adobo Magazine, EventFame, Yehey!, PR-e-sense, The Trainer and The Employer Magazine.
For additional information on the Asian Publishing Convention, please visit the APC website at www.publishingconvention.com
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