Bharatbook.com has added this latest report “The Future of Nutrition Labeling for Food and Drinks in Europe: Evolving consumer needs, manufacturer and retailer strategies and market opportunities” to their extensive collection of market research reports. The Future of Front-of-Pack Nutritional Labeling in Food and Drinks’ report aims to dispel some of the myths, compound some of the confusion and clarify many of the complications surrounding the issue of point of purchase labeling in the food and drink market.
Taking a global perspective, the report was written in the first half of 2010 during a time of economic turbulence, political changes and regulatory transformations around the world. It is therefore as forward focused as possible, while providing insight into current, emerging and evolving influential trends and market drivers. As one nutrition labeling expert told the author during the report research, there is “never a good time to write a report like this, as so much changes so fast”.
However, there is significant demand for an independent report from within the food and drink industry that provides an overview into the nutrition labeling options being considered by the regulators and major players. This report contains analysis of the influence of mandatory and voluntary labeling regulations on new product development (NPD), marketing and branding strategies, alongside an outline of consumer, manufacturer, retailer and regulator perspectives.
Every year new products are launched that make health claims. The functional food and drinks market has been one of the biggest success stories in the past decade, providing much-needed double-digit growth in the industry. However, the market is experiencing a significant drop in the huge growth that has been typical over the past decade. It is becoming an increasingly difficult market for NPD and a risky investment if the correct marketing, branding and NPD strategies are not adopted that suit the individual markets being targeted. Unilever’s soy fruit juice, AdeZ, is a prime example of a functional failure. Unilever spent €15.1m launching its first major UK brand in 12 years. It failed to even equal this investment, with €10.7m in sales before being pulled 18 months later in April 2008.
The depth and differentiation in health claims is one of the primary reasons why regulators feel the need to step in and act. There are concerns that consumers are being confused, misled and even deliberately duped by some manufacturers who make wild, bold and unfounded claims about the health benefits of their products. The regulators are calling for products to make honest health claims that are supported by sufficient, credible scientific evidence. There are also calls for a more unified system of labeling which will make it easier for consumers to make a more informed decision about which food and drink they should buy – if they are indeed looking to make the healthier choice.
Front of pack labeling (FOP) is the primary focus for regulators and forms the main part of the discussion in this report. The objective of this report is to provide some clarity in the nutritional labeling debate and assist manufacturers in their quest to make the right (and least costly) decision for their brand portfolio for the long term.
Key features of this report
• This report considers the four primary groups within the food and drink industry that are both influencing – and being influenced – by existing, emerging and potential mandatory and voluntary nutrition labeling rules, regulations and policies. These are: consumers, manufacturers, retailers and foodservice.
• The major happenings in terms of mandatory and voluntary FOP labeling are examined. , The best-practice strategies that have already been implemented in countries such as Canada and Sweden (as well as the lessons they are learning and currently adapting to) are highlighted alongside the different schemes that are being considered by countries such as the UK and US, and preferred schemes in Ireland.
• The latest news from the European Nutrition & Health Claims Regulation is included in chapter 3, complemented by analysis of its impact on the 27 EU Member States and the rest of the world. This forms part of the regulatory audit and also includes a timeline 2008-2010 of EFSA opinions and workings, which puts the regulation and the intricacy of its development in perspective.
• Consumer research studies are analyzed in conjunction to get an appreciation for consumer interest, awareness, demands, usage and consumption habits in relation to nutrition labeling.
For more information kindly visit: http://www.bharatbook.com/detail.asp?id=150291&rt=The-Future-of-Nutrition-Labeling-for-Food-and-Drinks-in-Europe-Evolving-consumer-needs-manufacturer-and-retailer-strategies-and-market-opportunities.html
Related Reports:
DIY and Home Improvement Retail in Europe: Market Size, Retailer Strategies and Competitor Performance
http://www.bharatbook.com/detail.asp?id=146883&rt=DIY-and-Home-Improvement-Retail-in-Europe-Market-Size-Retailer-Strategies-and-Competitor-Performance.html
Global Jewelry Retailing : Market Size, Retailer Strategies and Competitor Performance
http://www.bharatbook.com/detail.asp?id=161515&rt=Global-Jewelry-Retailing-Market-Size-Retailer-Strategies-and-Competitor-Performance.html
Or
Contact us at :
Bharat Book Bureau
Tel: +91 22 27578668
Fax: +91 22 27579131
Email: [email protected]
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/3bbharatbook
Please visit our blog at http://bharatresearch.wordpress.com
