“Multicultural Agency of the Decade” GlobalHue responds to growing clout of multicultural consumers with strategic emphasis on Digital Marketing
Southfield, MI, March 31, 2010 — GlobalHue, the nation’s largest multicultural advertising agency, announced today that two industry leaders in digital marketing have joined the agency in new executive positions.
Michael Jacobs is now Senior Vice President, Executive Creative Director, with responsibility for digital creative strategy and execution, and Brian Williams is Senior Vice President, Engagement, with responsibility for digital marketing operations.
“Multicultural consumers are increasingly among the most active on the Web and in social media, and therefore an obligatory part of any communications strategy,” says Don Coleman, founder and CEO of GlobalHue ( http://www.globalhue.com ). “We believe the addition of Michael and Brian to our integrated marketing services will provide clients exceptional creative approaches to reaching this desirable and growing part of the American consumer mix.”
Jacobs was most recently at MRM as Executive Creative Director where he led the creative effort on all accounts. His previous positions also include founder and Managing Partner for Gravity Partners and Executive Vice President, Executive Creative Director for Digitas West. Over the course of 20 years in the business, he has worked in nearly every major brand category. His work for Roots of Peace, a global landmine removal effort, was featured on National Public Radio and Nightline and was cited as a milestone in Public Private Partnerships by Kofi Annan. He has created work that has been recognized by The Jay Chiat Awards, The One Show, Cannes Lions, London International Awards, Effies, Mixx, Webbys, and D&AD. He will work out of GlobalHue’s New York City office.
Williams joins GlobalHue from Kaleidoscope, an IPG agency, where he led the digital and CRM practice and led teams that created software and marketing platforms for IPG agencies such as GM R*Works and Octagon. These included web sites, rich media, social media and mobile marketing. Prior to Kaleidoscope, Brian was Managing Director of the Detroit office for MRM Worldwide. He has extensive agency and client experience in the integrated marketing discipline having held positions at Wunderman, J.Walter Thompson and Ross Roy. He will work out of the Southfield, Michigan office.
Both Jacobs and Williams will report to Laura Marella, Vice Chairman, GlobalHue.
About GlobalHue
GlobalHue is a full-service marketing communications agency with total market and cultural expertise. The agency handles total market for Jeep, MGM Grand Detroit and the Bermuda Department of Tourism and for decades has been acknowledged for its multicultural expertise. Most recently, GlobalHue was recognized as the “Multicultural Advertising Agency of the Decade” and “2009 Agency of the Year” by Adweek. The agency also has four divisions that together provide clients with a flexible approach to marketing to ethnic-specific segments and the total market: GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue Next.
The company has offices in Detroit (Southfield), New York and Los Angeles, as well as satellite offices in other key markets. The agencies have more than 390 employees who handle full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for many clients. In 2009, GlobalHue’s capitalized billings were $833.7 million. GlobalHue boasts several blue-chip clients, including Verizon, Walmart, Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census Bureau, FedEx, MGM Grand Detroit and Subway. To learn more, visit the company’s web site at http://www.globalhue.com/
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Contact :
Deborah Pleva
GlobalHue
4000 Town Center
Suite 1600
Southfield, MI 48075
248.223.8900
[email protected]
http://www.globalhue.com/
