Businesses vary greatly from country to country, from industry to industry. But despite their differences businesses the world over need to find ways to run smoothly whether they sell products or services or both (or neither).
Take a team focussing on running a conference. With multiple parties involved making it run smoothly is going to be a big challenge, especially in a climate where the organization is trying to reduce costs and lost time.
Active customer relationship management
The key to conference success is customers, delegates and presenters. The crucial element is your relationship with each contact and we all know it is easier to keep a customer than to go out there and get a new one, but so many people forget or ignore this basic fact. Customer relationship is vital to every business, which means investing in a good CRM tool (Customer Relationship Management) in order to keep up with sales opportunities and customer issues. Tracking each opportunity, ensuring that nobody misses vital calls and following up any issues are all aspects of CRM which will help improve retention.
Improving productivity
Now how about productivity? How do you increase productivity and reduce time lost? By getting organized!! How much time is wasted looking for documents in amongst a pile of emails? Or working on the wrong version of a document? What if you had a spreadsheet holding all your delegates or exhibition stands and there was an older version which was still being used by other people? It just leads to wasted time and lots of corrections.
If only there were a place where you could easily store all your documents, and always have access to the latest version, and why not, while we’re at it, have a place where everyone can comment on the document? How much easier would life be if comments could be collected where the latest presentation from a speaker was, rather than lost in a three week old email conversation?
Meeting deadlines
While we’re on our “if only there were a place” train of thought, how about adding this in too for improved productivity – shared calendars and shared tasks each working in tandem to ensure that nobody missed key deadlines or milestones – vital in making sure a conference happens on time and as smoothly as possible – and more importantly on budget!
The answer
This all sounds very much like an ideal world, but the place mentioned above does exist. By talking to a variety of organizations who run conferences and listening to their needs Glasscubes has put together a solution aimed at solving all these issues and making running a conference as productive and as cost-effective as possible.
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Glasscubes offers document sharing, project management, branded intranet and simple CRM (all password-protected).
In order to make this as accessible as possible to everyone, there are six different monthly packages, including a free one, and you can upgrade or downgrade from one month to another as you are not tied in to a long-term contract. For more information about how Glasscubes can help event managers go to http://www.glasscubes.com/glasscubes-for-event-managers/ . For any other information email [email protected] or to sign up for a Glasscubes account: http://www.glasscubes.com/pricing-and-packages/
