Dec. 6, 2010 – NAPERVILLE, Ill. – The Incentive Marketing Association (IMA) has a threefold plan for 2011 as the group prepares for a new year amid a still-uncertain business environment, according to the IMA’s newly-elected president.
“The jury is still out as to whether our industry will see a real recovery in 2011,” said IMA President Barbara Hendrickson, CPIM, who is also president of Design Incentives in Livonia Mich. “I will be working closely with the leaders of each Strategic Industry Group within the IMA to make sure we understand the needs of each Group, and to ensure that we’re all pulling in the same direction to provide value to our members, help to create some opportunities and provide the tools our members can use to maximize every opportunity.”
Hendrickson said the IMA’s 2011 strategic plan is focused on three areas. They include building IMA’s financial strength through membership growth, generating non-dues revenue, and wisely spending and investing funds on hand. In addition, the IMA plans to increase its outreach and marketing efforts to its corporate audience. “That means reaching the corporate channel with our consistent message that ‘business improvement starts here’ through effectively structured incentive programs with defined goals and proven returns,” Hendrickson added.
The IMA will also focus on membership education and development, including updating its Certified Professional of Incentive Management (CPIM) and Incentive Professional (IP) certification programs. “We also want to deliver relevant market research, educational products, and other tools for our membership to use to improve their businesses and that of their customers,” Hendrickson noted.
Hendrickson joins five other new IMA officers for the 2011 term. They include Executive Vice President Spencer Toomey, IP, of the Corporate Marketplace, Westport, Conn., Vice President Dave Peer, CPIM, of Hinda Incentives, Chicago, Treasurer Mike Arvelo, CPIM, of Paramax, Red Bank, N.J. , Secretary Louise Anderson, CPIM, of Anderson Performance Improvement, Hastings, Minn., and Past President James Beyer of Helix Global Solutions, Arden, N.C.
Three new directors join IMA board
IMA’s 2011 leadership includes newly-elected directors Heidi Chatfield of All Star Incentive Marketing, Fiskdale, Mass., Steve Maselko, CPIM, CITE, of Marriott Individual Incentives, Washington, D.C., and Joe Zanone of Movado Group, Inc., Paramus, N.J. In addition, Mike Arvelo was re-elected to a second three-year term on the IMA board.
They join directors Andrew Dodge of Cashstar, Portland, Maine; Greg Greunke Jr., of Greunke, LLC, Alameda, Calif.; Brett Hatch of Maui Jim Sunglasses, Peoria, Ill.; Mark Jenkins of Pioneer Balloon Co., Ashland, Oh.; Rich Killian, CPIM, of RK Incentives, Orlando, Fla.; Richard Low of Hamilton Beach Brands, Inc., Washington, N.C.; Mike Landry, IP, of Tumi, Longmeadow, Mass.; Charley Mann of Professional Marketing Associates, Mt. Pleasant, S.C.; Pete Mitchell of Samsonite, North Myrtle Beach, SC; Robert Purdy of Carlton Group, Ltd., Markham, Ont.; Mike Ryan of Madison Performance Group, New York, and Betty Weinkle, CPIM, of Intelispend Prepaid Solutions, Miami.
About the Incentive Marketing Association
Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (IMA) is comprised of the companies who are leaders in the incentive industry. IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Promotional Products Provider Council, the Recognition Council, IMA-Australia Council, IMA-Canada Council and IMA-Europe Council.
More information about IMA and the incentive marketplace is available at www.incentivemarketing.org.
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IMA
1601 North Bond St., Suite 303
Naperville, IL 60563
630.369.7780
[email protected]
