Isagenix® Packs Portability into New Cleanse for Life™ and Ionix® Supreme Powders

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Customer Demand is the Driving Force behind Newest Product Innovations

Chandler, AZ, September 28, 2009 — Just in time for the holiday travel season, Isagenix, the World Leader in Nutritional Cleansing™, is introducing a new portable powder alternative to its popular liquid Cleanse for Life and Ionix Supreme products.

Cleanse for Life and Ionix Supreme are two of the company’s most celebrated products, helping Isagenix climb Inc.’s fastest growing companies list in each of the past three years and accumulate nearly $1 billion in total sales since its inception in 2002.

“As soon as the Transportation Security Administration announced restrictions on traveling with liquids we started getting requests for portable powder versions of Cleanse for Life and Ionix Supreme,” said Isagenix Chief Science Officer Dr. Bill Wheeler. “Soon, the trickle of requests became a torrent as our customers sought to continue to reap the benefits of Nutritional Cleansing while on the road or living active lifestyles.”

“I think it speaks volumes about the products – especially that Cleanse for Life is gentle enough to do anywhere – that our customers are so keen to take it with them,” he continued. “Now that we’ve perfected and are launching the powder formulas, our customers can easily toss them in a carry-on bag, backpack or even the backseat of their car.”

Cleanse for Life contains a unique blend of antioxidants, natural plants, teas, gentle cleansing herbs and Ionic Alfalfa™, a proprietary blend of 70 plant-based minerals to nourish and support the body’s vital functions and immune system.* Unlike traditional cleanses, laxatives or diuretics, Cleanse for Life helps the body in it’s natural process of washing away impurities that can zap energy while infusing cells with nutrients to support the body’s natural systems to help improve metabolism, which helps burn fat efficiently. It also supports the body’s natural ability to function efficiently, boosting mental and physical energy and endurance.*

Ionix Supreme helps bring the body into balance with specialized adaptogenic herbs to energize cells and help protect the body from the damaging effects of stress. It contains more than 200 specially-sourced ingredients from around the world, including antioxidants and nutrients to help rejuvenate the body. The proprietary Isagenix brewing process enhances the benefits of the antioxidants and adaptogenic herbs to support mental and physical performance.*

Founded in 2002, Isagenix prides itself in delivering long-term weight-loss results. More than 5.4 million pounds and more than six million inches have been lost by individuals using Isagenix products in the past seven years. Isagenix has helped more than 178 people lose 100 pounds, eight people lose 200 pounds and hundreds of thousands of others lose weight and improve their health and wellness.** The World Leader in Nutritional Cleansing has been featured in multiple news outlets including USA Today, FOX News and ABC News.

Cleanse for Life powder is available in a 3.7 oz. container and the Ionix Supreme powder is available in a 5.6 oz. container. When mixed with water, both powders are equal to their respective contents found in the 32 oz. bottles of liquid. Both products are preservative-free and come in environmentally-friendly packaging. Cleanse for Life and Ionix Supreme are distributed exclusively through a network of independent Associates. Visit www.Isagenix.com to find an Associate near you.

About Isagenix®
Isagenix, the World Leader in Nutritional Cleansing, develops and manufactures systems to assist in weight management, long-term wellness and skincare. Isagenix products are distributed through an independent network of Associates in the U.S., Canada, Puerto Rico, Hong Kong, Taiwan, Australia and New Zealand. The company’s vision is to impact world health and free people from physical and financial pain. Isagenix, established in 2002, is a privately owned company with headquarters in Chandler, Arizona. For more information, visit www.Isagenix.com.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

**The weight-loss testimonials presented apply only to the individuals depicted, cannot be guaranteed, and should not be considered typical. An unpublished 2008 university study showed a statistically significant weight loss of seven pounds during the first nine days of the Cleansing and Fat Burning System.
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Contact :
Tobin Ernst
Isagenix
2225 S. Price Road
Chandler, Arizona 85286
(480) 636-5553
[email protected]
http://www.isagenix.com

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