Visit Kinesis at the Advertising Research Foundation’s Re:think 2011 Convention to See the QR Code Feature and All Kinesis Solutions In Action
AUSTIN, TX (March 18, 2011) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announced that Kinesis Survey™ now includes built-in support for Quick Response (QR) code generation, thereby enabling respondents to take a picture of a displayed QR code with their camera phone and immediately trigger a mobile survey.
The QR code functionality is included in the latest release of Kinesis Survey™, the leading multimode survey solution. Kinesis Survey™ automatically generates the QR code and associates it to the survey, and the code can contain additional data such as location, product and item information.
QR code usage is growing across industries because of the codes’ ability to quickly and easily deliver targeted mobile content. The codes consist of two-dimensional black modules against a white background. Photographing a QR code first requires that a QR code reader application (app) is installed on the mobile device. Several free and nominal cost apps are available for download on a variety of mobile devices.
“QR codes are quickly becoming a prominent tool in mobile marketing, particularly in the retail segment,” said Juha Vehnia, Kinesis CTO. “By scanning a displayed QR code with their mobile device, respondents can launch a mobile survey on demand and provide feedback in the moment from any location. This powerful technology provides a new way to enhance the immediacy and accuracy of market research, and Kinesis is proud to offer it to our clients.”
Kinesis will be an exhibitor at the Advertising Research Foundation’s Re:think 2011 annual convention March 20-23 at the Marriott Marquis in New York. Attendees are invited to visit Booth 109 to learn more about Kinesis’ QR code survey functionality and all Kinesis market research software solutions. Research professionals and other interested parties not in attendance at the convention may contact the Kinesis sales team: [email protected] to learn more and/or schedule a solutions demo.
About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact [email protected], call (512) 590-8300, or visit www.kinesissurvey.com.
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