Dubai, United Arab Emirates, April 10, 2009 – Leviton Middle East, a subsidiary of Leviton, North America’s leading manufacturer of electrical and electronic products, has signed PCDealNet as its channel partner in Lebanon. A launch event was held yesterday at the Metropolitan Palace Hotel, Lebanon to commemorate the event that was attended by a host of prestigious companies, major system integrators, governmental organisations and universities, value added resellers, retailers and dealers. PCDealNet will promote Leviton’s structured cabling products and complete end-to-end system solutions for network infrastructure – from the backbone to the workstation for the enterprise, data center, service provider, as well as for the residential construction market. Through this partnership, Leviton will extend its footprint into Lebanon’s fast growing ICT market. The company has also appointed Shady Youssef as Sales Manager for Lebanon and other Gulf countries. Youssef will oversee the expansion and day to day operations of the business.
According to Mr. Ramzi Nassif, Managing Director, Leviton Middle East, “In order to be as dominant in the Middle East market as we are in the United States, Leviton must forge strong partnerships with leading distributors and system integrators in the region. PCDealNet has an established network of value added resellers, dealers and retailers and a strong team of experts with local experience. We believe that PCDealNet is the ideal partner for Leviton and intend to leverage its expertise and extensive channel network to increase market awareness of our networking solutions in the Lebanon market.”
Leviton has strategically invested in key international markets by appointing channel partners and country managers in several GCC countries, including the highly lucrative Saudi Arabia market. “The allocation of resources to these countries is indicative of Leviton’s commitment to the Middle East, a market that has demonstrated significant demand for our Network Solutions,” Nassif added.
Leviton has already invested upwards of Dhs 7.5 million in ramping up its business in the Middle East and anticipates doubling this investment every year. “We seek growth and leadership position here through our excellent mix of technology, knowledge, human capital and quality partnerships, and are considering manufacturing in the region in the next four or five years,” Nassif added.
‘We believe in establishing partnerships with industry leading vendors and our partnership with Leviton will greatly enhance our product portfolio and offerings to our partners and customers. Leviton has been at the forefront of technological innovation and PCDealNet is pleased to offer Leviton’s innovative products to enterprises in Lebanon. Our market leading distribution position combined with Leviton’s world class products and solutions makes for a very successful partnership,” said Ayona Amhaz, General Manager, PCDealNet.
About PCDealNet
PCDealNet is a subsidiary of ITG Holdings, the largest IT Group in Lebanon. With partnerships with industry leading companies such as Cisco, HP, Toshiba, Epson and APC and an extensive network of 160 dealers, value added resellers and retailers, it has solidified its position as Lebanon’s premier ICT distribution company.
About Leviton Manufacturing
Founded in 1906 at the dawn of the electrical era, Leviton manufactures over 25,000 different products and is North America’s leading electrical and electronic wiring device producer. Leviton products are used in nine out of ten homes in the US and Canada, and in commercial facilities, industrial plants and OEM operations. Independent surveys consistently show Leviton is Number One in brand preference among builders, electrical contractors, architects, specifying engineers and end-users.
About Leviton Network Solutions
The company’s Network Solutions business was created 20 years ago to meet the growing need for telecommunications and high-speed data technologies. It is dedicated to producing complete system solutions for network infrastructure, from the backbone to the workstation, for the enterprise, data center, service provider, and residential markets. Incorporating fiber and copper innovations to create the best and most integrated network possible, Leviton Network Solutions offers connectors, cabling assemblies, panels, wall plates and workstation solutions, cable management, and home technology equipment that sets the pace of progress in the industry. As networking technologies have evolved from Category 5 to 5e, to 6 and 6a, which supports10-gigabit transmission requirements, Leviton has been taken a leadership position worldwide in consistently manufacturing devices that meet the industry performance standards for category-rated devices. For more information, visit http://www.leviton.com
Media Contacts:
Colin Saldanha
OAK Consulting
+97150 6400762
[email protected]
