Website releases new site with improved price comparison on flights, hotels and car hire
20 April 2009 – The new website released by asap.co.uk offers customers and travellers access to price comparison services on thousands of flights, car hire providers and hotels. The site offers users the widest possible choice of deals from leading travel suppliers.
The services offered by asap.co.uk allow travellers to benefit from even easier search functionality on deals from leading travel brands like British Airways, Opodo, Alamo, Holiday Autos, Ebookers and others, all in one place.
Launched by the same company which brought to market the award-winning Carrentals.co.uk, asap.co.uk offers an improved service offering to customers and also includes latest travel news and blog postings, to make for an in-depth travel website.
Gareth Robinson, marketing director of asap.co.uk, comments, “Our customers like what we do so we decided that we’d improve it still further for them. Our improvements offer travellers an enhanced and faster search function.”
asap.co.uk uses a methodology known as cost per acquisition (CPA) to generate revenues and to encourage more suppliers into the fold. The traditional pay per click (PPC) technique in use by companies such as TravelSupermarket charge suppliers per click through whereas CPA does not.
Gareth Robinson continued, “CPA allows us to be more inclusive with the suppliers we list deals from, since it doesn’t cost them anything to appear on our site or for click throughs. PPC can sometimes be a barrier to suppliers offering deals on comparison sites since it can cost them a lot of money.”
“What CPA does is allow us to engage with hundreds of travel and car hire suppliers, as we only take a commission fee at the point of confirmed reservation. So we can get consumers the widest possible choice of suppliers.”
With asap.co.uk search results are shown in price order, together with details of the company providing the service. Visitors can then go straight to the supplier’s site, which retains the travel details, and read more about the options and book if they choose.
For more information visit www.asap.co.uk
About asap.co.uk
Asap.co.uk is a leading travel comparison site, featuring the latest deals from airlines, car hire companies and hotels. It allows both business and leisure travellers to compare the best prices and book directly with the supplier. www.asap.co.uk
Asap.co.uk is part of ASAP Ventures, a specialist in the online arena, with over 10 years’ experience in creating and developing high performing websites in markets ranging from travel and recycling to dating and promotions. The company has expanded significantly over the last five years through a programme of domain name acquisition and development, with the company’s portfolio of websites attracting tens of millions of visitors and creating over US$200 million in sales for their partners.
ASAP Ventures now operates four offices – three in the UK and one in Australia.
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