The team at Max Agency is committed to the development and success of talent. However, the agency can only go as far as the talent themselves.
Toronto, ON, October 09, 2008 — “Everybody wants to be a star. Everybody wants to be on TV.†A spiel that, Michelle Weswaldi, Senior Talent Agent, finds herself quoting often in conversations with aspiring models and actors. “This is a world of ‘next top this and idol that. There is a lot of talent out there and a lot of wanna-be stars – it’s a matter of where to start and how to go about your quest.†Most often, it takes an individual going the extra mile for themselves, to find even mediocre success in show-biz. The team at Max Agency knows that the same is true for agencies. “There are a lot of agencies out there and choosing an agency is all about finding your fit. What sets Max Agency apart is that Michael Demarco goes the extra mile to ensure that the team is committed to the success of talent and the success of the agency as a whole. He wants commitment in all aspects.†says Carolina Gonzaga, Senior Booking Agent. As a talent/model management group, Max Agency is a triple threat. Whether it’s providing talent with pro-bono work experience, coordinating workshops with Show-Biz Academy or taking the time to discuss direction – Max Agency takes serious interest in talent that are serious about their aspirations.
Commitment
The team at Max Agency is committed to the development and success of talent. However, the agency can only go as far as the talent themselves. “My interest is in promoting individuals who are absolutely committed to whatever it takes to get a break. Talent that will do the little things and understand that you have to start somewhere,†states Miss Gonzaga. Max Agency sends eager and willing talent to whatever opportunities the team finds: even coordinating work experience and advising talent on how to add to their portfolios independently. The agency also encourages talent to invest in themselves, by continuing to find learning opportunities on their own.
Development
Michael Demarco, Director of Max Agency, decided to jump start spring/summer 2008 by strategizing new opportunities for Max Agency talent. He started with education. Juli-Ann Kay, a top casting director in Canada, teaches workshops at Show-Biz Academy, located in Mississauga Ontario. Demarco began funding workshops, thinking it would be advantageous to have talent coached from the casting side of the table. “Business-is-business. Our business happens to be show-business.†As director of Max Agency, Demarco sees it as advantageous to invest time and funding in coordinating workshops with Juli-Ann Kay. “It’s investing in our talent and encouraging them to invest in themselves. This is a huge leap towards success,†said Carolina Gonzaga, Senior Booking Agent.
Straight To The Point Communication
The team at Max Agency values direct communication. “My interest is not to create a façade of how easy, breezy it is to make it in show business. Getting a role in a commercial or a part in a Music Video is exciting. From the viewer’s perspective it’s short, sweet and easy enough. But for the aspiring model or actor, it often involves waiting for such opportunities and hard work.†The team at Max Agency is honest about the nature of the industry. Max Agency values building lines of communication with talent; from newsletters, tutorials to taking time to prep talent for auditions.
Recent Auditions, Go-See’S And Bookings
Mia M and Sarah L for project department store
Jeremy H for McCain Pizza
Alicia D for project hair accessories
Congratulations Perry G (Editorial) and Connor H (Print Ad) for booking their auditions
Thank you to Kathryn K, Jashke K and Kayla Dumas for participating at The Bay Special Event, on September 4th, particularly for volunteering your time.
A special thank you also goes out to Helena K, Nicole C, Vivian I and Amber R for participating in the Lou Lou Magazine and Clinique events at The Bay.
Top Submissions of the Week
**MAPLE LEAF
Commercial
Mom – 30s- 40s. Open Ethnicity. She is a working professional and has a successful career. She can be a model type, she could be attractive to character faces.
Max Agency Talent
Shirly N, Crystal Millington, Yioula
**MAPLE LEAF
Commercial
[TWEEN SON] HE IS 12-13 YEARS OLD. RELATIVELY CLEAN CUT, PERHAPS HE RIDES A SKATEBOARD, JUST A REGULAR KID.
Max Agency Talent
Christopher F, Jeremy H, Benjamin L, Joaquim M, Lanse M, James S, Vince T
**MAPLE LEAF
Commercial
[MIDDLE SON] 7-8 YEARS OLD, REGULAR LOOKING KID
Max Agency Talent
Hunter D, Seth M, Lucas P, Kevin X
**MAPLE LEAF
Commercial
[DAUGHTER] 5-6 YEARS OLD, DEFINITELY NOT A PAGEANT GIRL, JUST A NORMAL 5-6 YEAR OLD.
Max Agency Talent
Emily A, Anoka D, Elizabeth F, Rachel G, Eva I, Hannah L, Sarah L, Madison M, Hannah O, Abigail R
**MAPLE LEAF
Commercial
Dad: 30s- 40s Successful perhaps white collar and professional. Looking for a regular guy here.
Max Agency Talent
Peter S, Michael C, Dave F
**BLUE NOTES HOLIDAY
Commercial
[FEMALE] 17 to 30 yrs. References: Chloe Sevigny, Rashida Jones, Drew Barrymore, Kat Von D, Ellen Page, Maggie Gullenhall, Liv Tyler, Christina Ricci, Sienna Miller, Rachel McAdams and Jessica Szhor (she plays Vanessa on Gossip Girl
Max Agency Talent
Karlie B, Nicole B, Kayla D, Alicia D, Burcu E, Molly F, Alex H, Marija J, Rachel J, Vanessa L, Sofiya M, Amber R, Melissa W
**BLUE NOTES HOLIDAY
Commercial
[MALE] 17 to 30 yrs. References: Zach Braff, Adam Brody, Ewan McGregor, Gael Garcia Benal, Jason Schwartzman, Joshua Jackson, Johnny Knoxville, Will.I.am, Ryan Gosling and Mika.
Max Agency Talent
Rolan A, Ry K, Sean S, Franco L, Chris P, Paul S, Elia T
**SMART PHONE
Internet/Commercial
Principal Guys: 32-42 Looking, They are confident and outgoing
Max Agency Talent
Andrew T, D’Mitri M, Scott P, Chad E, Warren J, Norman G, Jamie M, Mark M, James P
**McCAIN RISE AND CRUST PIZZA
Around 10, but can look older. Open ethnicity. Average kid who can deliver an authentic performance and can jump on a trampoline.
Max Agency Talent
Julia B, Ashley H, Breanne M, Destini M, Candace S, Rachel T, Jenna W
**McCAIN RISE AND CRUST PIZZA
Male 14-16, Principal. Average teenage boy just trying to live his dream by starting a band. A real boy and not a cliché of a teen. Someone who can deliver a genuine performance of surprise, but not overact. Not looking for the next Keith Richards.
Max Agency Talent
Jeremy H, Christopher F, Miguel K, Benjamin L, Tommas R, James S, Hayden S, Vince T, James V
Press Release submission By PressReleasePoint
Press Contact:
Michael DeMarco
Max Agency
2063 Yonge St. Suite 202
Toronto, Ontario
M4S-2A2
416-482-5392
[email protected]
http://www.maxagency.com
