London, 01 July 2008. Media Contacts, the global interactive arm of Havas Media has launched a mobile advertising agency, Mobext, in the UK, to be run by two pioneers of the UK mobile industry, Chris and Kieran Bourke. Mobext, which launches with its first UK client, a major automotive manufacturer, will offer mobile media planning, creative execution and production to its clients, making Media Contacts the only London agency to have a full service mobile capability in-house.
The Bourke brothers, previously founding partners of the UK’s first ever mobile marketing agency, Aerodeon and winners of the ‘Best Planning & Insight’ category at this year’s Vodafone Mobile Marketing Awards, will build on Mobext’s successes in other markets. The new agency will offer mobile media strategy, planning and buying, mobile advertising creative and a full production service including graphic design, mobile site build, viral video and mobile widgets. This London launch demonstrates Media Contacts’ total commitment to a mobile offering and becomes the seventh Mobext office in as many countries, making it today, the largest mobile agency network around the world. Mobext is currently working with a global automotive manufacturer to develop a pan-European mobile advertising campaign in ten end-markets, to drive awareness of a youth targeted car launch.
John McLoughlin, Managing Director, Media Contacts commented:
“As an agency, we have always strived to ensure we have complete digital capability in-house. We offer our clients media-neutral planning from both a digital and full-service perspective – integrating mobile into our offering ensures that this claim remains good. With Chris and Keiran now on board, we can continue to boast the best digital talent in town!â€
In a joint statement, Chris Bourke, Managing Director and Kieran Bourke, Creative Director, Mobext (London) commented:
“We can’t think of a more exciting medium to be working in right now – the mobile media market is doubling in size each year, demonstrating the sheer advertiser appetite for it. Media Contacts’ reputation for innovation, entrepreneurial spirit and understanding of mobile in the digital advertising mix places us in a prime position and provides the right footing to deliver world class campaigns for our clientsâ€.
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For more information, please visit http://www.mobext.mobi
For more information on Mobext or Media Contacts,
please contact: Neil Beston, Propeller Communications on 0870 066 4608
[email protected]
Notes to Editors:
About Media Contacts:
Media Contacts (MC) is the global interactive arm of MPG – the media division of Havas. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media.
MC brings together professional expertise, proven strategic insight and Artemis, MC’s advanced proprietary technology platform, to maximize impact of the advertiser’s interactive media investment.
Since 1997 and in 31 countries, in 41 cities across Europe, North America, South America, Asia and Oceania, Media Contacts has been the trusted partner of more than 400 clients including the market leaders in many countries such as Air France, BBC, Expedia, EDF, Fidelity, France Telecom, Nationwide, Nike, Peugeot/Citroen, Reckitt Benckiser, Sears and VW amongst others.
About Mobext:
Mobext is the mobile marketing network of Media Contacts. Mobext was launched in 2007 as the first agency and strategic consulting company to offer specialized services within the international mobile marketing arena.
The network’s main mobile marketing services includes: messaging applications, mobile internet consulting and development, WAP advertising, mobile video, services and applications amongst others.
Mobext currently operates in the UK, US, Spain, France, Mexico, Argentina and Brazil. The objective by the end of 2008 is to develop a presence in the Top 10 global markets. Mobext is already working with a large list of blue chip clients including Bimbo, Coty, Grupo Prisa, Nike, Pikolin, Planeta d’Agostini, Spanair, Telcel, Toyota and Warner.
