On September 11th, Thomson Intermedia becomes Ebiquity plc – a move which signals a new direction for the company as it expands to deliver a range of media and marketing analytics services. Ebiquity is responding to the challenges of the digital world by focussing on data-driven systems and consultancy to maximise marketing effectiveness. At the centre of this new direction is Billetts...
London – Under strict embargo until 10.30am 1 September 2008 – Viacom Brand Solutions (VBS) – the sales house for MTV, VH1, Nickelodeon and Paramount Comedy – is today launching the Metropolitan Police’s powerful anti-knife campaign, Operation Blunt, on TV as part of its “Force For Good†initiative which offers to match advertising investment pound for pound for organisations who...
Conference speaking is one of business leaders’ greatest fears. Yet, the ability to deliver a conference speech effectively can make a the difference between an average leader and a really successful one. Clearwater Advisors, a London based consultancy that has advised the likes of the BBC, ABN Amro, British Airways, HSBC and Canon, helps executives to raise their performance and deliver...
London, 01 July 2008. Media Contacts, the global interactive arm of Havas Media has launched a mobile advertising agency, Mobext, in the UK, to be run by two pioneers of the UK mobile industry, Chris and Kieran Bourke. Mobext, which launches with its first UK client, a major automotive manufacturer, will offer mobile media planning, creative execution and production to its clients, making Media...
Global Alliance to Help Premium Publishers Better Monetise Traffic from China; Offers Advertisers Effective Ways to Reach Affluent Chinese Consumers London, 18 June 2008. AdGent 007, a global digital advertising services company, today announced a strategic alliance with SinoTech Media, a leading Chinese interactive marketing company. This partnership extends the power of each company to help...
London, 24 June 2008: Admedia, the fast-rising out-of-home and experiential media owner, has pulled off a coup by appointing high-profile ad industry figure Garry Lace to the new position of managing director. He formally starts on 1 July 2008 with a brief to build senior relationships with big-brand advertisers and their media, creative and out-of-home agencies and to drive an expansion strategy...
London, Tues 17 June 2008 – Parents are supporting the Government’s intended plans to change whether parents are told if their child is obese, but want the plans to go even further than those currently proposed. In a study of Child Obesity to be launched next week by Havas media agency MPG, 9-in-10 parents (89%) believe the government should actively tell parents if their child is obese...
Last year GoViral introduced the concept of the Media Youcracy, this year they push the envelope further and open the gates to the Social Metropolis. The new book, aptly called The Social Metropolis, will be launched at the Cannes Lions Festival 2008, where GoViral will speak for the 3rd consecutive year. Free copies will be given away as an act that manifests what the social metropolis is all...
London – 21 May 2008 – Viacom Brand Solutions (VBS) – the sales house for MTV, VH1, Nickelodeon and Paramount Comedy – announces latest steps to bring the next socially responsible brand to our TV screens as part of its advertising “Force For Good†initiative. Launching exclusively on Nick Jr, emerging drinks brand Good Natured, producer of environmentally friendly and ethically...
London 23 April 2008. Hallmark (East Midlands) Ltd, a leading insurance intermediary in Derbyshire and Leicestershire, has launched a new service to simplify the claims process for its customers. The company has teamed up with offsite data storage provider MyGlobalSafe.com to create individual digital safes hosted in a highly secure online environment for each customer. Digital copies of all...