Eco- and socially-conscious retailer of kids’ performance wear is on growth track.
Bend, Oregon, July 15, 2010 — Play Outdoors, a national online retailer of kids’ outdoor clothing and gear, announces the grand opening of its first brick-and-mortar store in its hometown – Bend, Oregon. The store represents the next in a series of expansion moves the successful retailer has planned for growth.
Sarah Laufer, co-founder and CEO and husband Justin Rae, co-founder and CFO, know that as an online retailer, they could have based their operations just about anywhere.
Laufer said, “We chose Bend because we wanted to raise our young family in a place that had ample sunshine, fresh air, and plenty of outdoor recreational opportunities. It turns out that those same elements we value as a family also make Bend the perfect place for us to open our first store.”
The company also recently engaged 14 Hands, a Bend and Portland-based creative agency, to bring the Play Outdoors personality and message to life through a new print and digital campaign. The new logo is already being used in certain communication vehicles such as Facebook, and the comprehensive launch of the new campaign will take place in October 2010.
The new Play Outdoors store, which just opened it doors, will celebrate its grand opening with an outdoor “Extravaganza and Festival of Ruckus” on Tuesday, July 13, 2010 at 4:10 pm. Activities will include watermelon bowling, a visit with Smokey the Bear among other rambunctious undertakings and a drawing for a $300 Play Outdoors gift card. The store is located at 701 NW Arizona Avenue in Bend and is open from 10-6 Tuesday through Friday, 11-5 Saturday and is closed Sundays and Mondays. For more information, visit http://www.facebook.com/play.outdoors.bend or call 541.678.5398 or email [email protected].
About Play Outdoors:
With the goal of inspiring families to get outside and play together, Play Outdoors is an ecologically and socially-conscious retailer of kids’ performance outdoor clothing and gear. It does the hard work for parents of culling the best outdoor products that are real-kid tested for durability, fit and performance. Play Outdoors is a parent’s trusted guide not only to quality but also to sustainability, offering like-minded brands and supporting organizations such as the Healthy Waters Institute and the Mt. Bachelor Sports Education Foundation. www.playoutdoors.com
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Contact:
Judy Campbell
Play Outdoors
Bend, Oregon
(541) 389.9531
[email protected]
http://www.playoutdoors.com
