Optimus will develop and build Swivel’s channel network across territories such as Middle East, North Africa and Pakistan
Dubai, United Arab Emirates, January 23, 2011: Optimus Technology and Telecommunications, a leading regional Value Added Distributor (VAD) of IT and telecommunications products, today announced that it has signed a strategic value-added distribution deal with Swivel, a leading provider of authentication solutions. According to the terms of agreement, Optimus will be responsible for developing Swivel’s channel network and selling PINsafe, the leading multi-factor authentication product, in the territories across Middle East, North Africa, and Pakistan.
Based on a patented technology, Swivel’s multi-factor, tokenless, authentication solution, PINsafe, is successfully providing organisations of all shapes and sizes peace of mind. PINsafe is a single product that can meet all the authentication requirements for an enterprise. It can deliver a constant user experience for a range of applications, be it VPN based, Web based or application based. PINsafe can be deployed as a software only installation, as a physical appliance or as a Virtual Machine Appliance, depending on a company’s requirements and existing infrastructure.
Commenting on the new partnership, Mr. Suraj Thampi, Group CEO, Optimus said, “Security is a fast growing market sector in the MENA region and strong authentication in particular is becoming a key requirement to help businesses protect their network infrastructures. PINsafe is a world-class, proven technology that is easy for our resellers to integrate into their customer’s network and remote access solutions. Its mobile-based authentication option in particular meets customers’ requirements as the mobile phone is already a widely used and accepted business tool in our region.”
“It is indeed encouraging to have our products distributed across the Middle
East and North Africa region by a renowned and experienced value-added distributor such as Optimus,” commented Mr. Fraser Thomas, CEO at Swivel. “Optimus has an excellent reputation and an established network of resellers throughout the Middle East giving us a readymade platform to expand our operations in this economically important region.”
The cooperation with Swivel is strategically important for Optimus because secure communications, networking and application access are three of the most important security subjects in the regional enterprise market. “Our partnership with Swivel records the company’s foray into the Middle East and North Africa region. With Swivel’s flexible and scalable authentication technology we can leverage the company’s full range of products to serve our clients with superior quality solutions from a single supplier,” concluded Mr. Thampi.
Optimus offers its channel partners across the Middle East, North Africa and Pakistan a single window solution for a wide spectrum of products catering to their entire technology and telecom needs. With its dedicated sales teams for the enterprise and SME businesses, Optimus provides design and sales assistance to all its partners and resellers in the country of their operations. Optimus also drives a 360 degree value system for its channel partners and vendors by helping them sell, implement, manage and support their customers and offering them 24×7 support. Optimus has started communicating with its channel partners about the new vendor tie-up and is planning initiatives such as road shows across major cities as part of its initial market development activities.
-Ends-
About Optimus Technology & Telecommunications:
Optimus is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions.
Headquartered in Dubai & with on ground stocking and presence in Qatar, KSA, Egypt & Kuwait, Optimus has been able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products.
For further information, please visit http://www.optimusdistribution.com
