John Howard, an account executive at Peterborough-based public relations and marketing consultancy Smye Holland Associates (www.smye-holland.com), is celebrating after achieving the Chartered Institute of Public Relations (CIPR) diploma and gaining membership of the institute.
John is responsible for managing accounts for clients in the engineering, technology and construction sectors and chose to study the one-year diploma to develop his skills and achieve accreditation from the UK‘s industry body for public relations professionals.
Successfully completing the diploma provides entry into the CIPR and he has now joined colleagues at Smye Holland Associates who are also members of the institute.
The CIPR diploma aims to provide practitioners with knowledge and understanding of public relations theory and practice to help them develop their skills and expertise and become effective communications professionals. The institute is also dedicated to ensuring high standards within the public relations industry. All members sign up to an enforced code of conduct which demonstrates commitment to operating ethically, with integrity and transparency.
“The diploma was intensive and very hard work but I am pleased that I have passed and am now a full member of the CIPR,” said John. “Not only have I learnt new skills and implemented these in my role as an account executive at Smye Holland Associates I am now able to continue developing my career in public relations and communications.”
Mike Holland, managing director at Smye Holland Associates, added: “It is important both for the company and for members of the team that they receive the training necessary to continually produce high standards of work and client service.
“We encourage members of the team to study for the diploma and other qualifications as it demonstrates our commitment to clients to ensure that we work to the highest professional standards.”
