MILTON, ON (April 27, 2010) – Recently more and more Ontarians are making a conscious effort to choose Ontario grown products such as produce and meats. pickOntario, an innovative marketing communications campaign intended to raise awareness, interest and demand for Ontario-grown cut flowers and potted plants, are encouraging consumers to follow the same movement when making their floral purchases.
Here are some reasons why every Ontarian should pickOntario:
• Support Local Farmers – There are 650 greenhouse flower producers in Ontario who employ more than 10,000 people. Ontario growers abide by the strictest production regulations and are considered to be among the best producers in the world as they utilize the latest technology and growing techniques.
• Reduce Carbon Footprint – Buying local produces fewer emissions from shipping, transporting and production.
• Freshness Guaranteed – With all products grown within a 100 mile radius, cut flowers and potted plants are arriving fresh to retailers since minimal travel is required, therefore providing consumers with the freshest flowers available.
• Variety for Consumers– Ontario growers produce more than 50 varieties of cut flowers and 150 varieties of potted plants, meeting the needs of today’s consumers for quality, selection, freshness and value. Gerberas, Hydrangeas, Tulips, Violets, Geraniums, Begonias and Alstroemerias are just some of the flowers and plants you can expect from Ontario growers.
“It is extremely important that we support Ontario greenhouses and growers since their contributions not only have a positive impact on our economy, but the quality and variety of their products are among the best in the world”, said Dean Shoemaker, Executive Director, pickOntario. “It all comes down to awareness, which is why we developed the pickOntario campaign, and once consumers are aware of not only the importance of choosing Ontario grown flowers but where they can be purchased I think everyone will make the conscious effort to pick Ontario”.
About pickOntario
pickOntario is an innovative marketing communications campaign intended to raise awareness, interest and demand for Ontario-grown cut flowers and potted plants. There are 650 greenhouse flower producers in Ontario, employing more than 10,000 people. For more information visit: www.pickontario.ca
-30-
Media Contact:
Stephen Murdoch
OEB Enterprise
C: 289-241-3997
E: [email protected]
