Postcard Services (www.postcardservices.com),
a technology and direct mail provider, continues to lower its environmental
impact with 3 initiatives – its green digital press, its new warehouse
lighting, and its oil and paper recycling practices. Integrating these three initiatives renders
it a responsible corporate citizen.
1. With over 35,000 customers, Postcard Services prints a
lot of direct mail postcards. So its choice of paper really does have an
impact. “All paper we purchase conforms to the highest level of forestry
certification,” said Postcard Services President, Newell White. Certification is
a voluntary means of auditing conformance to a standard set forth by an
independent organization. When it comes to sourcing wood fiber used to make
paper and packaging products, certification of forestry-related operations
represents the highest standard of stewardship and traceability that a company
can provide to its customers. Mr White
added, “Furthermore, all waste paper in the shop is recycled using a nationally
recognized recycling firm. We are committed to recycling wherever and whenever
possible.”
2. After moving into its new Tampa premises, the production
facility was audited for its environmental impact. C.E.O. Jonathan Kremner
said, “Not only did we want to improve conditions for our work force, but we
wanted to use the audit to become as environmentally friendly as possible. By
changing our lighting we were able to significantly reduce energy consumption
and reduce wastage. ”
3. Postcard Services now uses an HP Indigo 7000 Digital
Press. “Switching to HP digital
printing equipment not only means better quality and faster turnaround times
for our customers, it also means much less environmental impact all around,”
says Postcard Services President, Newell White. “We spoke with all the
major manufacturers and in our opinion, none of them offer the quality and the
speed of the HP 7000 presses coupled with a low environmental footprint.” HP’s
green printing presses are considered by many to be the finest in the print
industry – especially when environmental issues are factored in. There are none of the
traditional chemicals. With digital
printing, no plates need to be prepared, no chemical processing or disposal is
required, and once a simple pre-flight has been carried out on the digital
files, printing can begin – with the first copy being saleable. Color and
register are immediately achieved, saving potentially significant quantities of
paper. Additionally, oil is recycled. The
HP Indigo uses oil to mix with its ink and some of that oil evaporates during
the printing process. The oil is captured and then the oil recycling system
separates the oil from the water. The oil is pumped into the imaging oil tank
and combined with ink additives (if needed). The recycled oil is then fed back
into the press and is ready for use in the printing process, reducing imaging
oil consumed by approximately 50 percent.
The water generated during the separation process is normally clean
enough to qualify for disposal via customers’ facility drainage systems. The
ink that’s used is HP ElectroInk ,which is free from HAPs (14), particulate
matter emissions, materials subject to California Proposition 65, lead, and
lead compounds or phthalates as ingredients.
Laboratory tests indicate that the inks meet most requirements of US
CPSIA. HP Indigo prints are de-inkable and
recyclable.
“All these great green features make Postcard Services an environmentally
responsible organization in an industry where many are not,” said C.E.O.
Jonathan Kremner.
Since 2003, Postcard Services (www.postcardservices.com) has been dedicated to creating online tools
that empower businesses of all sizes to create quality direct mail programs,
without the expense of hiring multiple agencies. It serves over 35,000 small business clients
nationwide. Additionally, Postcard Services provides an array of private label
solutions for franchises, call centers, and larger businesses with repeat
direct mail needs.
Contact:
Jonathan Kremner, CEO
866-571-3111
9216 Palm River Rd
# 202
Tampa, FL 33619
