The most important part of any company’s marketing campaign is to leave potential clients with a favorable impression of their business in the hopes that their advertising will result in an increase of sales and customers. Remarkably, and despite technological advances and the increase in social media in advertising, personalized promotional products lead all other forms of media in effectively generating positive opinion.
A recent study by the Advertising Specialty Institute (ASI) has shown the significant impact that personalized promotional products have in marketing campaigns. An amazing 83% of people in the U.S. say that they can identify the advertiser on a promotional item they own, even if only the corporate logo is imprinted on it. Additionally, 41% of people say that their opinion of an advertiser is more favorable after receiving a personalized promotional item.
These findings from the ASI reveal that a majority people who receive personalized promotional products remember and return to the business in question to utilize their services. Advertising specialties that IASpromotes.com supplies, such as custom logo printed t-shirts and personalized laptop bags, are a proven way to build a positive brand image. By offering personalized items to current and prospective clients, companies can show that they know the importance of investing in their customers and that they appreciate the continued business that they bring.
Contact Details:
http://www.IASpromotes.com
Independent Ad Specialties, Inc.
401 S. 2nd Street, 3rd Floor
Philadelphia
PA
USA
19147
800.780.1962
215.413.2526
