The holiday season, and especially holiday shopping season, has reached a fever pitch that will only continue through the New Year. IASpromotes.com says that now is the time for businesses to reach out to consumers and spread their brand so that 2012 will bring business growth. With holiday bonuses to spend and stockings to fill, consumers have the perfect home for your IASpromotes.com...
Marketing your business may seem daunting initially, in particular for small business owners who do not have prior marketing experience. The principle key to understanding how to market one’s business is identifying who your primary audience is and what they want from your type of business. One of the most effective methods of marketing is to utilize advertising specialties, as documented in a...
The most important part of any company’s marketing campaign is to leave potential clients with a favorable impression of their business in the hopes that their advertising will result in an increase of sales and customers. Remarkably, and despite technological advances and the increase in social media in advertising, personalized promotional products lead all other forms of media in effectively...
A recent landmark study by the Advertising Specialty Institute has proved yet again that advertising specialties are the most cost-effective advertising medium available to businesses, beating out prime-time TV, radio and print advertising. The findings were released at the fourth annual ASI Power Summit in Aventura, Florida. In their follow-up to the definitive 2008 survey, ASI most significant...