Purely Clear expands 100% natural skin care offerings to include a full line of mineral makeup

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FOR IMMEDIATE RELEASE: Knoxville, Tenn. (November 19, 2008) – In response to growing demand for its 100% natural line of skin care products, Purely Clear is pleased to announce a full line of mineral makeup that provides a healthy alternative to chemical-based products.

Purely Clear’s expansion includes new eye shadows, foundations, blushes, bronzers, concealers, lip colours and setting powder. The proprietary list of ingredients contains no synthetic additives or chemically modified natural substances.

“As many people look towards healthier and more natural lifestyles, Purely Clear is proud to bring healthy options for looking beautiful,” Kelly Riggs, CFO of Purely Clear said. “Since unveiling our new line in October of 2008, we’ve been working as fast as possible to fill orders. We’re currently gearing up for what we expect to be a very busy holiday season.”

The Purely Clear line includes mineral makeup, toner, facial cleansers, intensive repair and wrinkle serum and essential oil blends.

About Purely Clear
Purely Clear was founded in 2002 in Knoxville, Tennessee by Danny and Kelly Riggs as a natural alternative for skin care for a small group of family friends. Since that time, the product has developed a loyal following that has encouraged the Riggs family to make the products available for the general public. Today, the product is sold online and is found in several boutique shops. For more information, including a full list of ingredients used in Purely Clear product, visit their web site at www.purelyclear.com or the company blog at www.purelyclear.typepad.com.

CONTACT:
Zane Hagy
z11 communications
865-425-7771
[email protected]

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