According to our latest research, “Indian Non-Alcoholic Drinks Forecast to 2012”, the juice market (including both fruit and vegetable) has emerged as a fastest growing segment of the Indian non-alcoholic drinks market over the recent past. Our research foresees the Indian market for fruit/vegetable juices to grow at a CAGR of around 24% (in volume terms) and around 30% (n value terms) from now till 2012.
It is learnt that convenience and natural taste together with health-consciousness has played an important role in the growth of Indian juice market in recent years. Sales have been boosted by the changing lifestyle of the Indian middle-income group amid rapid urbanization. Furthermore, it has been seen that cola sales have fallen dramatically after rising health concerns associated with it and this seem to have benefited the fruit beverage industry. Tetra packs have emerged as a boon for providing practically fresh and preservative-free juice.
We have also found that a number of Indian players have been entering or expanding their portfolio into the segment, after acknowledging the enormous future market potential. Dabur India, for instance, recently planned to expand its offering under flagship fruit drink brand ‘Real’. It is also planning to add two more variants as it eyes a bigger pie of the Indian fruit-based juice market. Another player, Parle Agro, the maker of mango drink Frooti, announced its entry into the 100% juice market in late 2008. Other major brands include PepsiCo’s Tropicana and Coca-Cola’s Minute Maid.
Besides this, our report, “Indian Non-Alcoholic Drinks Forecast to 2012”, provides detailed study on various other segments of the non-alcoholic drinks market in India. For the purpose of this report, non-alcoholic drinks are classified into carbonated drinks, non-carbonated drinks and hot beverages. These include energy drinks, fruit/vegetable drinks, bottled water, tea, coffee and carbonated drinks. Each of the segments has been thoroughly analyzed for its current market performance and the future outlook to 2012. Various factors supporting the future growth and expansion have been extensively covered in the report.
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RNCOS, incorporated in the year 2002, is an industry research firm. We are a team of industry experts who analyze data collected from credible sources. We provide industry insights and analysis that helps corporations to take timely and accurate business decision in today’s globally competitive environment.
