Philip Persio Unveils its Watch Collection for Women at Sharaf DG’s Women’s Week

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The new collection exudes dynamic appeal in fashion, richness of aesthetics and sensuality with its intricate designs and colours.

Dubai, United Arab Emirates, March 30th, 2008: Philip Persio today announced the launch of its Quartz Watch collection for women exclusively at Sharaf DG’s Women’s Week. To celebrate the spirit of the woman, Philip Persio introduced timepieces with its intricate designs and colours which exude appeal in fashion, richness, aesthetics and sensuality. Philip Persio, which thrives on design and innovation to cater to the needs of the perceptive user, has become the brand of choice in Quartz and Automatic Watches. “Today’s women are in the forefront in every field of work. Philip Persio wants to celebrate the spirit of women by launching an exclusive collection of watches designed specifically for them. While funky and chic do not contradict with elegant and classic, we have designed our new collection on passion, style and feel of modern women life, with functions to enhance its outlook. The new Philip Persio Women’s Collection brings dynamic appeal in fashion and richness of aesthetics to worldwide tides of timepieces evolution,” said Mr. Manoj Thacker, Managing Director of ANMOL Distribution (HK) Limited.

“Philip Persio is evolving with discerning lifestyle changes in fashion industry. Time constantly changes so do the feelings and propensity of fashion. Philip Persio thrives on design, innovation and development to meet and exceed the expectations of very perceptive users in this decade making it the brand of choice in Quartz & Automatic Watches,” Mr. Thacker added.Philip Persio watches range from classic to modern designs. The Philip Persio collection is an array of elegant timepieces, which are all-time classics, casual fashion, jewelry and functional sport. Philip Persio is not only used as a watch but it also doubles up as an accessory and perfectly strikes the balance in every social and business occasion. It is a style statement, a passion, a momentum, and is meant for people who look for the best. Philip Persio makes a statement on lifestyle, passion, momentum, and says a lot more about the personality of the woman, who enjoys living life to the fullest. The Philip Persio collection has received great reviews from industry connoisseurs and is available in major retail outlets and exclusive Philip Persio showrooms across the Middle East.

The Philip Persio collection is designed using highest quality stainless steel for all its components, and meets ROHS standard in quality. The engine inside is the movement series of Japan-made miyota ranging calibers of three hands, day-date or multifunction, Automatic to chronograph series signifies the inner competence and strength of Philip Persio as a brand of international appeal and taste. It matches the quality requirements in architecture and elegance, which visible in its components from the case, dial, leather or stainless steel strap to the buckles, crown, glass and back cover that are individually crafted to make a brand name of originality.

Philip Persio, now available at Sharaf DG, exceeds expectations. The innovative upscale brand aims to be a trendsetter in the industry, an active player in product development and a dynamic participant in international market. Philip Persio is synonymous with time keeping, where time is priceless and measured with precision to reflect a strong sense of humanity and integration of vision and timeless dedication. Philip Persio is a watch that says everything about you. -Ends-

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