SKY Electronics Restructures Business

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Announces four business segments namely distribution, IT components, systems integration and retail to help it expand, drive growth, improve efficiency and boost profitability

Dubai, United Arab Emirates, February 19th, 2008: SKY Electronics, the leading systems integrator and distributor of world-class global technology brands in the Middle East & Africa, today announced that it is restructuring its entire business into four main focus areas, in an attempt to fuel further expansion, boost profits and improve efficiency of its operations. SKY announced the launch of four new business groups namely, SKY Distribution FZE – which will be responsible for its distribution and box moving business, SKY Components LLC – dealing in a variety of IT components, SKY Electronics FZCO – its systems integration arm and SKY Electronics FZ LLC – focusing on retail.

Speaking on the restructuring, Mr. Manoj Thacker, the Managing Director at SKY said, “The new structure will not only help SKY address all aspects of the IT distribution business in the region, but it will also optimize growth and maximize revenues in the market. The restructuring of our business was essential as the regional market has been growing at such a fast pace. Under the new business model, SKY’s different business units will be more focused in their activities, as they will have a separate revenue model, sales and marketing team, and customer support team.”

Mr. Thacker also explained that post restructuring of SKY’s business, the company’s key focus will be on maximising performance and customer service, wherever possible. “This is because we feel that providing excellent customer service and increasing performance of the team is essential to sustain in this market. By creating four new business units, and with an increased focus on costs, we are reflecting the different approaches that will be required to continue to succeed, both in terms of our existing operations and in capturing new revenue streams for the future,” said Mr. Thacker.

SKY, as an innovator, has been credited with many industry firsts, such as ‘World’s Fastest PC’, ‘World’s Smallest MINI PC’, and ‘World’s first workstation studded with Diamonds’, among others. SKY has also been credited with launching its eXPression and eXPeditor PCs featuring Microsoft Vista Home, Vista Business and Vista Ultimate along with the latest processors and chipsets on the very same day Vista was launched worldwide – making it possibly the first company in the region to launch Vista. The company currently works closely with its existing partners such as AOPEN, Microsoft, Intel, and AMD, to name a few, on innovative products that are focused on partnership and value keeping the customers in mind.

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Note to the Editor:About SKY Electronics FZCO: SKY Electronics FZCO is a Technology Distributor with focus on the Middle East and African markets. Established in
Dubai, UAE in 1989, SKY distributes Desktop, Workstation & Server solutions with customer needs in mind, while designing them with the synergy of stable platform components from world class technology manufacturers. SKY is committed to pilot their business partners as leaders of their segment, and promote them to grow as successful business owners, with assured profit, that will ensure their continued growth with our philosophy.

SKY’s success can be attributed to a well-established network and infrastructure, strong logistics base and a mutually beneficial relationship with their technology partners to guarantee delivery on time. SKY operates with warehousing facilities and solutions assembly line in the Jebel Ali Free Zone & Dubai.

For further details, please visit http://www.skyelectronics.com or call Mr Anil Clifford, Product Manager & Sales Team manager, Tel +97143517666.

Media Contacts:

Nirmala D’souzaOAK [email protected]

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