CHARLOTTE, NC: Small business seems determine to pull the U.S. economy up by its bootstraps, and to do that, mid-sized companies need marketing clout. Gail Martin, President of DreamSpinner Communications, shared the tactics that have worked for her clients over nearly 25 years on June 11 via webinar to a global audience.
In “How A Company Of Any Size Can Earn Media Attention,” Martin explored the new reality of online and traditional PR plus social media’s role in expanding visibility. She shared a process for companies to coordinate marketing strategy with business plan goals for better outcomes and tighter budget control. Nearly 700 people attended the webinar.
“I want small, growing and start-up businesses to know that they can afford to do marketing that works, even if this environment,” said Martin. “In fact, marketing is more important than ever before because research shows that companies that market during a downturn emerge stronger after the economy picks up. So it’s crucial for companies to position themselves to supply that pent-up demand.”
DreamSpinner Communications offers exceptional writing, marketing and teleseminar programs for companies throughout the U.S. and Canada. For more information, visit www.DreamSpinnerCommunications.com and www.GailMartinMarketing.com .
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CONTACT: DreamSpinner Communications 704-595-9581
