“San Diego, California (January 13, 2010) – Strategize Blue today launched its consulting/training hybrid for small businesses that combines the best features of Blue Ocean Strategy consulting and training. The service has been named “Consultraining”.
Originated by Professors Kim and Mauborgne of INSEAD, Blue Ocean Strategy became the best-selling book that sold more than 2 million copies in the first two years and has been translated in 42 languages so far. It is known to have revolutionized business strategy worldwide.
“Consultraining offers a smart solution for small businesses.” says Dr. Zunaira Munir, Founder and Managing Director of Strategize Blue. “Many of our clients repeatedly asked us about how Blue Ocean Strategy consulting services could be made affordable for smaller businesses. Our consulting team helps small businesses systematically maximize opportunities and minimize risk to create profitable growth with uncontested marketspaces where your company’s competition becomes irrelevant.”
The Consultraining program trains small business teams in formulating and executing Blue Ocean Strategy and helps them create their own blue oceans of profitable growth in the process. This all comes at minimal training costs.”
Consultraining is based on Strategize Blue’s standard seven-step consulting process comprising of 4 workshop modules and 3 field-work modules. The program brings together 3-4 companies from diverse non-competing industries. A minimum of 4 individuals must enroll from all participating companies.
Participants work in their own groups as they learn to apply Blue Ocean Strategy concepts, tools, frameworks and methodologies. Our consulting team facilitates the workshops and guides each group to apply the Blue Ocean Strategy formulation process to their own particular case.
Each participating company completes its own Blue Ocean Strategic plan that is ready to be rolled out and executed. In the process, the participants also get well trained to carry forth the execution of strategy.
The result is the stimulation of market demand and the creation of new, uncontested market space. Instead of being locked in red oceans of fierce, bloody competition, your small business can move to clear uncontested waters of highly profitable growth.
—————————–
Strategize Blue is a leading Blue Ocean Strategy consulting and training firm based in San Diego, California. Strategize Blue has a client list that reads who’s who in the business world including HP, Coca-Cola, RJ Reynolds, Honeywell International, Deloitte and Touche, DataPath and many more. For more information regarding Strategize Blue and its various services please visit www.strategizeblue.com or call (858) 324-1997. Strategize Blue is located at 10360 Sorrento Valley Road Suite C, San Diego, California 92121.
