Pune, May 8 2010: With an aim to constantly bring interesting storylines that connect to its viewers STAR Pravah, the Marathi General Entertainment Channel from STAR Entertainment Media Pvt. Ltd. presents “Superia Soaps ani Shmapoo” prastut OLAKH”. This inspiring story reflects today’s young women who persevere to shape their destiny and create their individual identity. Premiering on May 10 at 7.30pm from Monday to Friday “Superia Soaps ani Shmapoo” prastut “OLAKH” will brace its viewers with fresh faces and exciting content exclusively on STAR Pravah.
Starting May 10, this engrossing series promises to engage and entertain the entire family. “Superia Soaps ani Shmapoo” prastut “OLAKH” has its centre two young girls – Anushka Inamdar played by Suruchi Adarkari and Vibhavari Talvekar played by Kirti Nagpure. Living in the small town of Wai these two young, vivacious and spirited girls are best of friends. While they both have different individualistic qualities they share one important common desire – a quest to create a unique identity for themselves in this world by realizing each of their unconventional dreams. Anushka dreams of being an ace basket ball player and represent India at the international level in the sport. Vibhavari on the other hand dreams to be in front of the camera as one of India’s finest television journalist. “Superia Soaps ani Shmapoo” prastut Olakh takes the viewers on Anushka & Vibhavari’s exciting and inspiring journey to attain their respective goals. Ups and downs become a part of their lives and overcoming them becomes their biggest challenge. They leave their home town in search of their identity and what unfolds is the story of “Superia Soaps ani Shmapoo” prastut “OLAKH”.
“Superia Soaps ani Shmapoo” prastut Olakh is scheduled to be telecast every Mon-Sat at 7.30pm. Char Chaughi, the popular series on the story of 4 sisters, which is telecast at 7.30pm now moves to the 9.30pm slot replacing the popular “Vachan Dile Tu Maala” which comes to an end.
The central leads of this show – Suruchi Adarkari and Vibhavari Talvekar – are finds from the recently concluded Star Pravah Talent Hunt – Star Hunt. These talented debutants promise to enthrall viewers with their impressive performances.
A comprehensive Marketing campaign has been rolled out for the launch of the show. Apart from compelling on air promotion extensive outdoor, print & ground activations have been deployed. More than 100+ sites spread across markets like Mumbai, Pune, Kolhapur, Solapur and 15 less than 1lac population towns. Two print inserts across various publications covering the whole of Maharashtra are also planned. And finally a massive on ground promotion will spread the show message over 19 days across 20 towns in Maharashtra.
So don’t forget to tune into STAR Pravah to watch “Superia Soaps ani Shmapoo” prastut “OLAKH” starting May 10th at 7.30 pm from Monday to Friday.
About STAR Pravah:
Launched in November 2008, STAR Pravah is one of the leading Marathi General Entertainment channel from Star Entertainment Media Pvt. Ltd. (SEMPL). The channel launched with the vision to set new benchmarks in multi-genre Marathi content on television reflecting Maharashtrian culture & values and also evoking Maharashtra’s pride.
Reaching to a large base of over 12 million viewers every week, STAR Pravah features an innovative programming mix consisting of dramas, talk-shows, mega historical epics, smart comedy and much more. The channel launched with a historical epic, Raja Shiv Chatrapati which created a formidable impact on the slot across GECs. It reached to a large number of Marathi households bringing in their loyalties to show like Agnihotra, and more recently Man Udhan Varyache. Events and musical extravaganzas like Swapnil Bandodkar’s Radha Hi Bawari, only further consolidated its viewer base giving the quintessential sneak peak into the uncut fun around the Marathi television and film fraternity.
With a wide and varied bouquet of programs that cater across age groups, mindsets & strata, STAR Pravah aims to reach every corner of Maharashtra and be the ultimate destination for complete family entertainment for the Marathi Manoos.
For further information, please contact:
Pooja Sikcchi / Gagandeep Gujral
Hanmer MS&L
9011087906 / 9096000003
Pooja Kumbhare
STAR Entertainment Media Pvt Ltd
022-67227777
