How one small businesses thrives in these economically troubled times by offering better products and more personalized customer service.
Southern Oregon based publisher, CNS Productions, Inc. is small potatoes in comparison to the big east coast textbook publishers but they are quickly becoming the Big Kahuna when it comes to drug and addiction education publishing.
This small boutique publishing company has successfully weathered twenty years of boom and bust economic environments and in a year when to some breaking even was cause for celebration; CNS increased their sales revenues by a handsome margin. They didn’t do it by increasing their prices; they did it the old fashioned way – “sticking to their knitting” and providing exceptional customer service. Their college level text Uppers, Downers, All Arounders, by nationally recognized treatment professionals, Dr. Darryl Inaba and William Cohen, is the engine that drives the company’s profits. The textbook can be found in over 500 college and university classrooms as well in the U.S. Drug Enforcement Administration’s training academy in Quantico, Virginia. An extensive library of drug education DVD’s used in addiction treatment centers and clinics nationwide rounds out their product offerings.
Company president, William Cohen believes one of the reasons for the company’s growth is management’s focus on customer service. “Because we are a small company, we don’t have an army of sales people out there knocking on university doors so we have to connect with our customers in different ways. We’ve chosen to build our business by investing in excellent customer service and by developing materials that really reflect the needs of our clients.” Those needs translate into an arsenal of teaching support materials that include access to video support on their content rich website, multi-media classroom materials, and an always-open connection to the textbook authors.
“Our book has been around for 20 years, and over the years we recognized the importance of offering students and teachers more than just words on a page” says Dr. Inaba, a college professor himself. One of the original founders of San Francisco’s Haight –Ashbury clinic, Dr. Inaba has been instrumental in crafting the support material that elevates Uppers, Downers, All Arounders to something more than just a text book. “I get calls from professors who have used our book for years – sometimes only to point out a typo, but more often to clarify a point, or to pose a question. We take any type of feedback as an indication of a degree of connection between those who use our book and our company.”
Small, nimble and customer centered, that is CNS Publication’s strategy for success in the Addiction Education Videos and Textbooks field in these uncertain times.
Contact:
Paul J. Steinbroner
CNS Publications, Inc.
11 Almond Street
Medford, OR 97504
541.779.3361
[email protected]
http://www.cnsproductions.com
More information on the addiction education Videos and drug addiction teaching aids produced by CNS can be found on their website: http://www.cnsproductions.com. Many of Dr. Darryl Inaba’s video posts can be seen at the Addiction Education Videos YouTube channel.
