Bangalore, India – March 2nd 2011: SinoTech Group and Stratburg announced today the commencement of their new partnership.
Both India and China represent the fastest growing consumer markets in the world. With GDP growths of over 8% predicted for both countries for 2011; business can no longer afford to work in geographic silos.
Leading the charge on taking Chinese technology and services into India is SinoTech Group, China’s leading social intelligence technology and consultancy firm. It has selected Stratburg Market Research and Consulting Pvt. Ltd, a company that is based in the Silicon Valley of the East, Bangalore, to be its Indian face.
Under this 2 year strategic partnership, Stratburg will be selling the SIP: Enterprise product for Indian companies to monitor and mine information throughout the Internet (across the Chinese and Western Net) to gain greater understandings about Brand health, reputation and consumer awareness.
“I am very excited about this partnership with Stratburg. India is just one territory that can’t be ignored and given our social intelligence technology crosses most Internet languages and covers more than 120 millions sites, we see this partnership as giving us the ability to reach new customers and take our solutions into a new range of sectors”, said Dr. Mathew McDougall, CEO and founder of SinoTech Group.
Stratburg CEO Gappan Annamalai stated, “SinoTech’s products are a marketer’s dream and a must for businesses investing in social media and online marketing. Companies around the globe are already investing heavily in connecting with audiences using social media and India is following this trend. India is now an online power house with over 71 million internet users, growing at over 22% a year. Over 70% of these users have visited social media sites, and spend approximately 130 minutes a month on social media sites. Therefore, Indian Brands need to recognise that they are already be ‘talked about’ online and more importantly the failure to understand this may result in Brand damage or worse; the loss of sales and customers. SIP:Enterprise will help companies ensure that they are on the right track.”
Stratburg, whose tagline is The Home of Strategy, will look to localize some aspects of the products before they are launched into the Indian market. Gappan says the comprehensive tool (full license) will be available in the Indian market as early as Mid-March. A specialized industry focus version (custom license) with limited features targeted at smaller and local players will be available by the end of April 2011.
About SinoTech Group
SinoTech Group is a social media technology and consulting firm, that was founded in Beijing, China in early 2007.
SinoTech Group help’s clients wanting to leverage social media and online channels to gain greater understand about their brands, competitors, and industry trends. Our social intelligence services include customized research, consulting, and syndicated reports. Clients get access not only to consultative services but also to our proprietary social intelligence platform known as “SIP:Enterprise”.
SIP is arguably the world’s most sophisticated multi-lingual, multiple geography platform of its kind. SIP automatically mines information across the world’s Internet sites then uses special algorithms to automatically identify languages, document sentiment (positive, negative or neutral), authors, and to detect the source and authority of the information. SIP provides many additional features and functions that are critical for marketing and communications professionals in today’s digital world. Please visit www.sinotechgroup.com.cn for more information.
About Stratburg
The use of Strategy is what makes Stratburg different. Rather than being just another research and data analysis firm, Stratburg uses the very latest of cutting edge solutions and out-of-the-box thinking, helping businesses worldwide to take the next step. A deep understanding of current market scenarios, global trends and changing perspectives, helps the team of experts at Stratburg to customize solutions for their clients that tackle the problem head-on. An implementation strategy, which is designed and carried out, is the differentiating factor.
Stratburg’s consulting experience, ranges from consulting to Fortune 500 companies, to working out solutions for small and medium sized businesses, especially in the fields of Media, Internet, Telecom, IT/ITES, Transportation, Retail, Healthcare, Hospitality, Education and Banking. Stratburg offers clients a wide range of business services including Research, Strategy, Modeling and Local Representation (In India and the APAC)
Based in Bangalore, the Silicon Valley of the East, Stratburg is home to a team of dynamic young individuals with years of relevant experience in the fields of research and analysis, and education backgrounds in Business and Management.
With a commitment to becoming a global leader in business research, consulting and strategy by providing clients with business services that help them become more prominent and effective in their own areas of operation, Stratburg is truly “the home of strategy”.
For more information:
Peilin Fu
Communication Manager
SinoTech Group Limited
Tel: +86 10 6561 5818 ext. 926
E-mail: [email protected]
Interviews:
To arrange interviews with Dr Mathew McDougall, SinoTech Group CEO & Executive Chairman, please contact Peilin Fu.
E-mail: [email protected]
To arrange interviews with Gappan Annamalai, Stratburg CEO & Managing Director, please contact Vikram Deo.
E-mail: [email protected]
