Sybase Launches PowerDesigner 15 in the Middle East at Gitex 2008

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Dubai, United Arab Emirates, October 21, 2008: Sybase Products Middle East, a leading provider of enterprise infrastructure and mobile software, today announced the Middle East launch of Sybase® PowerDesigner® 15, at Gitex Technology Week 2008.
Sybase® PowerDesigner® 15, an all-in-one modeling and design solution for enterprises that need to build and streamline business processes quickly and consistently, provides enterprise architects, IT professionals and business managers with the ability to improve business and IT alignment through its unique Link and Synch technology. Sybase PowerDesigner 15 also increases the capability for impact analysis and provides greater visibility for all stakeholders independent of technical experience.
“In today’s complex IT environments, enterprises are regularly challenged to closely align various IT elements—systems, data, applications and network—with business goals, processes and requirements. However, the knowledge of each of these elements is siloed,” says Mr. Hisham Malak, Channel and Marketing Manager at Sybase Products Middle East. “PowerDesigner 15 removes those silos, streamlining the enterprise’s ability to respond to change. As a result, the enterprise becomes more agile, reflects the goals of multiple business units, and meets regulatory and compliance standards.”
“The rise of Enterprise Architecture is proof that organizations need to manage the impact of changes in competition, technology and regulations across their enterprise. PowerDesigner 15’s unique Link and Synch technology provides organizations the ability to implement an enterprise architecture solution from start to finish, removing business and metadata silos and increasing business agility,” said Dan Lahl, director of Intelligent Enterprise for Sybase. “Agility is critical when dealing with business change, and as more businesses move to an Unwired Enterprise strategy by pushing information further out to the end user, technology that provides greater control over the underlying IT infrastructure becomes increasingly important.”
Reducing overall costs and system redundancies, PowerDesigner 15 provides a powerful modeling and metadata management tool used to align IT and business goals for meeting regulatory compliance and migrating to modern architectures such as service-oriented architectures (SOA). PowerDesigner allows for easy analysis and impact measurement between the business “as-is” state and the “to-be” state allowing for accurate, predictable and reliable IT resource planning in line with business goals.
Key Features and Benefits:
• Unique Link and Synch technology – PowerDesigner 15 automatically and intuitively captures the intersections between all architectural layers and perspectives of the enterprise, allowing users from all groups to clearly visualize and effectively implement fast, reliable and predictable change.
• New Enterprise Architecture Model – Customers can formally capture all metadata relevant to traditional Enterprise Architecture analysis.
• New Impact Analysis Diagram – Easy visualization of the cascading impact of change and management of time and costs associated with such a change.
• Enterprise Architecture Editor – PowerDesigner 15 provides highly customizable support for homemade or industry standard frameworks.
• New Repository Web Viewer – Businesses can now share Enterprise Architecture metadata with all stakeholders independent of technical abilities.
• New Import Visio – Provides ability to capture business level metadata for incorporation with the complete Enterprise Architecture.

Located at Hall 4 (C4-40) at GITEX Technology Week 2008, Sybase is also showcasing their popular technologies. Global Sybase experts have flown in to share Sybase’s global success stories with customers and partners in the Middle East. Sybase is also hosting their annual dinner at Grand Hyatt Dubai on 21 October 2008 for its customers and partners.
About Sybase:
Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world’s most critical data in commerce, communications, finance, government and healthcare runs on Sybase. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines—giving them a financial, agility and productivity edge across all areas of their business.

Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States of America.

Nirmala D’souza
OAK Consulting FZC
Mobile:+971507343840
Email: [email protected]

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