Report from China News Agency in Changsha, as the largest online retailer, Taobao joined hands with Hunan TV announcing in Changsha on December 29 that the both sides reach strategic cooperation and the both sides will have a joint contribution of 100 million RMB to establish an intermedia joint venture company “Hunan Happy Taobao Cultural Transmission Limited Company” (short for “Happy Taobao”), which opened up a brand new commercial mode of e-commerce combining with the TV media.
Wang Yulei, the senior director of Taobao will hold the post of general manager of “Happy Taobao”. The new company will open a “Happy Taobao” sub-channel and an external independent website in Taobao.com, which will be taken charge and operated independently by “Happy Taobao”. Moreover, its transaction, payment, logistics etc. services will adopt the existing transaction process of Taobao platform. All the existing sellers’ products, Hunan TV co-brands, accessories authorized by famous entertainers under Hunan TV and other famous brands can sell on the new platform.
In addition, theme on “happiness, fashion Taobao”, “Happy Taobao” will publish a week program in Hunan TV night prime time.
Jack Ma, Board chairman and CEO of Alibaba group, said the birth of “Happy Taobao” is a try of both sides getting through respective industry chain and looking for new development way. He believes, meeting the different needs of customers’ shopping, fashion, leisure and entertainment, “Happy Taobao” is not only a real big business area, but also will become a rising outcome of entertainment industry.
As a promising young peer of taobao, epathchina.com pays its attention to the cooperation. Epathchina.com considers it a fire-new commercial strategy for not only taobao.com but also Ali group. It is also the good commercial opportunity for both taobao.com and HNTV. As an online retailer too, epathchina.com will also try its best to make great progress, and narrow the gap with alibaba.com.
