Serves as an introduction to the Business901 Marketing Kanban and the Value Stream Marketing 28 day program.
Fort Wayne, IN, May 03, 2010 — Joe Dager, owner of Business901 has just released a 27-page eBook which provides an overview of the Value Stream Marketing Process. The book is an overview of applying Lean principles to the marketing process. It also serves as an introduction to the Business901 Marketing Kanban and the Value Stream Marketing 28 day program. The eBook can be found on the http://www.Business901.com website.
Dager says, “Value Stream Marketing is not about developing a repeatable process. Repeatability means doing the same thing in the same way to produce the same results. Though repetition will allow you to convert your inputs to outputs with little variation, it also implies that no new information can be generated and used. Repeatable processes are not effective because precise results are rarely predictable in the marketing process. Reliable processes focus on outputs, not inputs. Using a reliable process, you can consistently achieve a given goal even though the inputs vary dramatically. Reliability is results driven.”
“Marketing cycles are not completely stable. They are subject to variations caused by new knowledge. They are constantly being improved. The emphasis of activities changes during projects from more emphasis on understanding the customer at the beginning to more constructing and testing marketing functions at the end. We are trying to eliminate variation caused by new knowledge. A marketing process that does exactly the same thing every time is useless, but we are trying to eliminate variation that we cause for no good reason,” Dager also added.
http://www.Business901.com provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe Dager is President of Business901 and a Lean Six Sigma Black Belt.
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Contact :
Joe Dager
Business901
Fort Wayne, IN 46845
260-438-0411
[email protected]
http://business901.com
