VBS announces partnership with Good Natured for latest ‘force for good’ campaign

London – 21 May 2008 – Viacom Brand Solutions (VBS) – the sales house for MTV, VH1, Nickelodeon and Paramount Comedy – announces latest steps to bring the next socially responsible brand to our TV screens as part of its advertising “Force For Good” initiative.

Launching exclusively on Nick Jr, emerging drinks brand Good Natured, producer of environmentally friendly and ethically produced fruit juices will be the initiatives latest partner.

The VBS ‘Force For Good’ campaign, announced late last year, offers to match advertising investment pound for pound for organisations whose products or services promote social good. The Good Natured deal is the third of ten to be announced in 2008.

Good Natured TV spots will run on Nick Jr during popular preschool show Dora the Explorer. The bespoke TV campaign, created and planned by VBS, will specifically target mothers, promoting the latest entrant to the drinks market as a healthy fruit juice option for children. The campaign will reflect Good Natured products as a responsible choice for environmentally aware families.

Using fruit that comes from a Rainforest Alliance Certified farm, Good Natured produces juices made from concentrate, proven to leave a substantially reduced carbon footprint than juice not made from concentrate.

During 2008 VBS will announce a further seven deals across a range of brands promoting pro-social products such as healthy children’s food, energy efficient and recycled products.

In February, VBS announced the first deal in the FFG initiative to promote fire safety in the home with government department CLG and followed this up in March by announcing a deal with Kidsnax to promote fruit alternatives for children.

Nick Bampton, MD of VBS said: “Our partnership with Good Natured upholds VBS’ commitment to prove that advertising can be a force for good. Through this campaign we hope to broaden a mother’s understanding of ethical juice alternatives for her children, as products environmental and social credibility becomes a subject of increasing interest”.

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For further information please contact:
Georgina Lipscomb/Clare Garnham
Propeller Communications
T: 0870 066 4608 / 07737 388414
E: [email protected]

Notes To Editors:

About Viacom Brand Solutions

Viacom Brand Solutions UK (VBS UK), a brand focused sales house, was established in January 2001 after MTV Networks UK won the sales contracts for Nickelodeon and Paramount Comedy.

VBS UK represents all the brands of MTV Networks UK – MTV ONE, MTV ONE+1, MTV HITS, MTV DANCE, MTV TWO, MTV BASE, VH1, VH1 Classic, TMF, Nickelodeon, Nick Replay, Nick Jr, NickJr2, Nicktoons, Paramount Comedy 1, Paramount Comedy 1 + 1, Paramount Comedy 2 and Paramount Comedy 2 + 1. VBS UK also represents E! Entertainment.

The sales team works with UK agencies and clients to develop solutions based around its youth and entertainment brands. In addition to selling airtime, the team also sell creative solutions driven by sponsorship, promotions, events, new media and licensing opportunities.

VBS UK can provide advertisers with top quality, appropriate and distinctive creative solutions at highly competitive rates, allowing many new advertisers to adopt TV advertising as an effective and efficient communication option.

In March 2004 Viacom Brand Solutions teamed up with Capital Radio Group and IPC ignite! to form a commercial alliance to create RSVP, a new one-stop service for media agencies and advertisers targeting youth audiences.

For more information, please visit www.viacombrandsolutions.co.uk