Vietnam pushes to reform and modernize its meat-processing industry

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The Vietnamese government is pushing to reform and modernize its meat-processing industry. The push to build more modern slaughter houses, offer investment incentives to private operators, and impose tough laws and standards indicates growing demand for modern meat processing technology. ILDEX Vietnam 2010 is expanding its meat-processing profile to satisfy this demand.

(Bangkok, Thailand, October 2009) N.C.C. Exhibition Organizer Co., Ltd. disclosed that a recent report by VEAS reveals an encouraging development in Vietnam’s meat processing industry. Due to growing concern over food safety along with a rising demand for hygiene, the Vietnamese government is pushing to reform and modernize its meat processing industry.

Ms. Ladda Mongkolchaivivat, General Manager, N.C.C. Exhibition Organizer Co., Ltd. (NEO) the organizer of ILDEX Vietnam 2010 said that “according to the report, in 2009 there are 17,388 slaughter houses in Vietnam, of which 626 are operated by the government. Less than half of these slaughter houses — especially small and medium sized slaughter houses — have been operated with proper operation licenses; only 35% have met food hygiene standards. The Vietnamese government knows changes must be made.”

“The Ministry of Agriculture and Rural Development (MARD) will speed up plans to build 7 modern slaughtering centers throughout Vietnam by 2010. In the past, the private sector hesitated to invest in modern equipment because of high costs and low profit potential. So the government has also launched financial privileges and investment incentive programs to encourage the private sector to invest in modern meat processing technology and to upgrade existing facilities. This will be in tandem with new legislation to enforce industry-wide standards.

“These moves indicate a positive outlook for the meat processing industry here in Vietnam. In order to facilitate the Vietnamese meat processing industry in having access to modern technology, we have expanded our profile now to cover the meat processing sector at ILDEX Vietnam 2010. This should provide a full range of meat processing technology. We have recently been in discussion with world leaders to bring in and showcase meat processing technology at ILDEX Vietnam 2010 in order to satisfy the needs of the Vietnam meat processing industry. Due to an overwhelming positive response, we are optimistic that ILDEX Vietnam 2010 will be one of the most comprehensive meat processing technology showcases for the Vietnamese market,” said Ms. Mongkolchaivivat.

“On the other hand ILDEX Vietnam 2010 offers excellent opportunity to showcase meat processing technology to handle rising demand in the Vietnamese meat processing industry. In addition to exhibition, newcomers who want to penetrate into this lucrative market can take advantage of our trademark MEET & MATCH service to ensure successful participation,” she added.

ILDEX Vietnam 2010, the 3rd International Livestock, Dairy, Meat processing, and Aquaculture Exhibition will happen between 25th to 27th March 2010, at the New Saigon Exhibition and Convention Center (SECC), Phu My Hung, HCMC in Vietnam. The show is organized by N.C.C. Exhibition Organizer Co. Ltd., (a.k.a. ‘NEO’) in cooperation with VNU Exhibitions Europe, and Minh Vi Exhibition and Advertising Services (VEAS), its local organizer.

For more information of ILDEX Vietnam 2010 and its value-added services, please contact Mr. Lertwat Chanthatarath – Senior Sales Manager at Tel: +66 2 203 4261-4, E-mail: [email protected] or visit www.ildex.com

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NOTES FOR EDITOR

About ILDEX VIETNAM:
ILDEX, the international trade show series of N.C.C. Exhibition Organizer Co., Ltd., (NEO), is widely known as the International Livestock, Dairy, Meat processing, and Aquaculture Exhibition. The Series was first launched in 2006 in 3 emerging agricultural countries in Asia namely Vietnam (ILDEX Vietnam), India (ILDEX India), and China (ILDEX China).

ILDEX VIETNAM 2010 is the 3rd edition of ILDEX Vietnam that N.C.C. Exhibition Organizer (NEO) organizes in corporations with VNU Exhibitions Europe from Holland and Minh Vi Exhibition an Advertising Services (VEAS) – its local partner. The show is supported by Department of Livestock Production, Ministry of Agriculture and Rural Development of Vietnam (MARD), and will take place on 25-27 March 2010 at The New Saigon Exhibition and Convention Center (SECC), Phu My Hung, HCMC, Vietnam.

About NEO:
N.C.C. Exhibition Organizer Co., Ltd. (NEO) is an experienced, full-fledged professional exhibition organizer handling both domestic and international events with the strong commitment to deliver non-stop creativity, initiated by a team of professionals and to become the leading organizer of international trade and consumer exhibitions in Southeast Asia. For more information please visit www.nccexhibition.com

Media Contact:
Mr. Sirapat Kettarn (SPOTMARK)
T: +66 2 978 2519 F: +66 2 978 4548 E: [email protected]

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