Vignette to Hold First Middle East Web Convention

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Dubai, United Arab Emirates, April 24, 2009: Vignette Corporation (NASDAQ: VIGN), the company that the world’s leading brands rely on for innovative and dynamic Web experiences, will hold the Middle East Web Convention 2009 along with its industry-leading partners on the 27th of April at the Madinat Jumeirah hotel in Dubai. The epochal event will see a multitude of senior executives from the region come together to understand how enterprises can maintain a competitive advantage by using the most pioneering and innovative web technologies available today that provide dynamic and compelling web experiences.

Mr. Yahya H. Zeitouneh, General Manager, Vignette Middle East says, “Driving value from web interactions is imperative to corporate profitability. Web 2.0 technologies are being increasingly adopted around the world and are changing the way businesses work. The Middle East Web Convention 2009 has been shaped to bring into focus all the most modern web technologies available, whilst providing attendees networking opportunities with leading technology experts. We will look at how Middle East companies can take advantage of the opportunities and issues that this technical revolution will drive over the next three years.” Furthermore Rob Amor, Vice President Worldwide Channels & Alliances, Vignette Corporation added, “I am very excited about our first Web Convention in the Middle East. This region is extremely strategic for our company, and I am very excited about hearing our customers talk about how our solutions are driving business value.”

Vignette will showcase the latest web solutions and demonstrate how these technologies can help organisations manage their corporate on-line presence, engage their customers, provide value-added services, create new revenue streams and provide an engaging customer experience resulting in increased customer loyalty. Results of a landmark report on web usage and trends in the Middle East across 12 countries as compared to Western Europe will be presented during the event by Mr. Chris Averill, one of the invited guest speakers and a distinguished thought leader in the Web 2.0 arena. Other speakers at the event will include the Chief Technology Officer for Vignette whose keynote speech will address how organisations around the world are connecting with customers, in addition to demonstrating Vignette’s latest innovative solutions for the Communications, Media and Entertainment (CME) markets specifically called Vignette Media Solutions.
There will also be case studies presented by two valued Vignette customers in the Middle East, MBC and Saudi Airlines. The success stories will highlight the web solutions they have implemented, how Vignette has helped them address their business needs and plans for the future of their web technology.

More than 100 delegates are expected to attend the event. Among the registered attendees will be heads of multimedia, senior web services and IT executives, senior online marketing and communication executives and senior e-commerce executives from a wide range of industries such as Retail, Government, Financial Services, Media, Manufacturing, Construction, IT, Leisure, Travel & Tourism. The unique format of the event will help facilitate consultative meetings for the attending delegates with Web visionaries and technology experts from Vignette and its partners – Emirates Computers, ITWorx, Virtusa and Rackspace. Srinivas Kandikonda, Director of Sales and Client Services for Virtusa and a Platinum sponsor says, “We believe that the region offers many opportunities for Virtusa. It will also be a great opportunity to network with peers, and meet executives from both Vignette and our valued partners.”

Emirates Computers, a key partner of Vignette, will be one of the exhibitors at the show and will showcase the Vignette Web Experience Platform, with a focus on Vignette Social Media, Vignette Recommendations and Vignette Media 7.0. Mr. Dani Diab, Vice President and General Manager of Emirates Computers, Abu Dhabi comments, “This event is a timely one, when companies in the Middle East are looking for innovative technologies to further performance without driving costs into orbit. Web technologies from Vignette, an industry leader, precisely offer this opportunity and we are happy to participate in the event which will help shape web strategies for companies in the region”.

For more information on the Web Convention please visit the event website at www.vignette.com/me/webconvention

About Vignette
Vignette provides software and services that deliver the Web’s most dynamic user experiences. The Vignette Web Experience brings rich media and engaging content to life for the world’s greatest brands. Our Web Experience Management solutions help improve interactions by delivering highly personal, social, and multi-channel online experiences. We help organisations win and retain customers by delivering custom content anytime, anywhere, to any Internet-enabled device.

Vignette created the first Web Content Management software more than a decade ago and our customers include some of the most prominent companies in virtually every industry.

Vignette is headquartered in Austin, Texas with operations worldwide. For further information on Vignette, please visit http://www.vignette.com/

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