Improvements in business applications on the Internet have spawned not only Web 2.0, but also Book Publishing 2.0. A seminar in San Francisco, California, on July 11th and 12th will show authors how to take advantage of the changes in the publishing industry.
Austin, TX June 30, 2009 — According to Michael Drew, CEO of Promote A Book and founder of Beneath the Cover (an online magazine that publishes articles on book industry issues), “Because of so many new and powerful applications on the Internet, Book Publishing is now much different than it was even just ten years ago. Publishers won’t market your book for you now. In fact, they expect authors to have their own websites to promote their books, not to mention the thousands of fans they communicate with at least every week via newsletters and blogs. It’s not the same book publishing industry, any more: it’s Book Publishing 2.0.”
In fact, Drew adds, publishers won’t even speak with you, no matter how good your manuscript is, if you don’t already have a great marketing plan and a great marketing platform in place on the Internet to sell your book. (For some examples, visit http://bookpublishing2.com/author-successes )
To address the new realities of the book publishing industry, Drew has assembled a team of five experts – Dave Young, Rich Christiansen, Chris Maddock, Mark Effinger, Michael Drew – and has created a 2-day seminar, Book Publishing 2.0: Writing / Publishing / Marketing Your Book. The seminar offers the following How To’s, Instruction, and Insights:
* Jump-starting your writing process
* Moving beyond the 7 Myths of the Book Industry that blind authors and keep great books from becoming bestsellers
* Understanding all the major components of a rich marketing platform, including websites, blogs, seminars, keynote speeches, audio books, podcasts, Author Bio Videos, Book Trailer Videos, and social networks, both online & offline
* Establishing a significant presence on the Internet
* Creating a powerful Internet ‘centerpiece’ for your marketing platform
* Making Author Video Bios and Book Video Trailers
* Using Specific blog techniques for generating comments & engagement / enragement
* Applying SEO technique Do’s and Don’ts
* Utilizing PR syndication for your video, slideshows, podcasts, and press releases
* Revealing the swinging Pendulum of our country’s mindset
They have presented their seminar to standing-room-only audiences in Austin, Texas; Salt Lake City, Utah; San Francisco, California; and New York City.
A typical testimonial:
“As the author of 30 published books, I still learned many new ideas that I will put into practice for my next book. I highly recommend this course!” – Lynda Goldman, author & ghostwriter
Their next Book Industry 2.0 presentation is in San Francisco, California, on July 11th and July 12th. For details, visit the Book Publishing 2.0 website at http://bookpublishing2.com/registration
About Promote A Book
Mike Drew, principal of Promote A Book, is a book marketing and promotion specialist, and veteran of the book industry. His five-point approach can take a good book and boost it to bestseller status. To date, he has played a key role in creating 47 national bestsellers, including “The Maker’s Diet”, by Jordan Rubin. The company can be found online at http://www.beneaththecover.com/ or http://www.promoteabook.com and can be contacted by phone at 512-858-0040.
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Contact:
Michael Drew
Promote A Book
16208 Crystal Hills Drive
Austin, TX 78737
512-858-0040
[email protected]
http://www.BookPublishing2.com
