Author

crestonadv

Diane T. Creston, president/creative director of Creston Advertising & Marketing, Inc., is an award-winning marketing and branding expert for SMB clients and Fortune 500 companies. Her client list includes Sony, Samsung, Behrman Capital, Silverline Technologies, AccelTree Software, Medinostics, LGB of America, Carrera, Cabbage Patch Kids, FCI Concrete Consulting, and Life Mentor, Coach and author, Lance Heft, among others. Creston is also a published author and on-air personality who covers various topics from business and health to IT. One Focus On Women TV show segment featuring Creston and Lyn Sanborne, manager, Community Campaigns for "Save The Children" is included in the videotapes donated to Harvard University Library by Florence Rapoport and Cablevision. Repository: Schlesinger Library, Radcliffe Institute Creston has been appointed to The Standard & Poors Society of Industry Leaders where (SIL) members participate in structured discussions with clients in which both SIL Members and clients understand their respective obligations regarding regulations, securities laws and confidentiality. As a ChannelLine Advisory Council Member, a high-level think tank leadership group founded by Integrated mar.com in partnership with Gartner, NASBA, SNIA and the CMO Council, Creston and the Council's 500 plus members that include senior executives from industry vendors, distributors, sellers and suppliers work to develop and implement programs and tools that address current and future IT Industry challenges. Because of Creston's 25 plus years in the toy and hobby industry, she was booked as a keynote speaker for a group of 30 toy manufacturers during a two hour session at the Consulate General of Brazil in New York. The meeting, opened by Ambassador Graça Lima, was followed by Deputy Counsel Arruda who spoke about the Bureau.

Is Your Website Performing?

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Many people believe that the main purpose of a website is to inform people about a product, service, a cause, or in the case of authors/coaches, an individual. Your site may be a thing of beauty, but if you, or your web designer, follow this approach, you’re company is doomed to fail. Diane T. Creston, president/creative director of Creston Advertising & Marketing in New York states...