Many people believe that the main purpose of a website is to inform people about a product, service, a cause, or in the case of authors/coaches, an individual. Your site may be a thing of beauty, but if you, or your web designer, follow this approach, you’re company is doomed to fail.
Diane T. Creston, president/creative director of Creston Advertising & Marketing in New York states, “The primary purpose of your web site is to get the greatest number of visitors to email you, or contact you with their questions and reach information. Your potential prospects have to be motivated to respond, and if they don’t, you won’t convert the visit into a sale. If that doesn’t happen, nothing else matters.”
Very few people purchase products and services the first time they visit a web site, or even the second if they bookmark the site. Most people look at dozens of options. Unless your site is a household name such as ebay.com, or google.com, your prospects won’t remember your site’s URL ten seconds after they leave for another site.
If this doesn’t ring true, use yourself as an example of a consumer, or business prospect in search of a product or service. Do you make a decision based on the first thing you find? The answer is…probably not.
Video Marketing
Well produced video is a powerful tool that can bring your inventory or service to life, keep prospects engaged on your website site longer, and increase lead conversion rates. There are robust stand-alone video solutions that won’t break the bank. In fact, there are video solutions at a fraction of the cost you’d expect to pay.
We can say this with great certainty because we produce hundreds of them.
