Drishti goes aggressive on Channel Development

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Gurgaon, September 23, 2009 – Drishti Soft, a leading provider of next generation IP Contact Center and Enterprise Communication solutions, intensifies focus on developing new channels and strengthening existing business partnerships to widen their market positioning. The company is foraying into promising international markets in APAC, India, Europe, Middle East and Africa.

Further regions of interest as per Vipin Jethi, VP Sales at Drishti include – other emerging economies, including major SAARC countries, other parts of APAC and EMEA. Elaborating further, Vipin says “Through Channel Partnerships, Global ISV relationships, and OEM partnerships with leading switch vendors, Drishti would capitalize opportunity businesses in promising markets like Middle East, Egypt, Kenya, Sri Lanka, Bangladesh, South Africa and Central and Eastern Europe.”

Some major recently acquired partners of Drishti include value added solutions providers like Cohesive Technologies (India and APAC), Microtel (Malaysia, Singapore), Sqr-one (Sri Lanka) and more that would be announced through the company website. Some noteworthy existing business partnerships of Drishti include Solutions – ME (Middle East), One Call (Bangladesh), e4e (India) among others.

As business initiatives to strengthen existing business partnerships, Drishti has launched a Partner Portal – http://partner.drishti-soft.com/. This platform provides access and download-facility for Sales Documents, Demos, Presentations, Support Documents and Accounts and Finance related information for the partners’ perusal.

Drishti’s multi-award winning Ameyo Communications Platform is also available in innovative business solution packaging now. The company offers custom Ameyo packaging for industry verticals like BFSI, Trading, Entertainment, Healthcare, Hospitality & Travel, Retail, Education & Institutional, and Market Research etc. as well as multiple packages for Contact Centers. This has been adopted as a major marketing strategy to ensure an optimal price Vs performance ratio to its customer and business associates.

About Drishti ( www.drishti-soft.com )

Drishti creates innovative Communications technologies for next-generation Enterprises, empowering them to dynamically manage their Business Processes. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.

Drishti’s innovative solutions are powering millions of customer interactions across the globe. The Company has been awarded the NASSCOM Innovation Awards 2008, IP Contact Center Technology Awards 2008, Member’s Choice Award 2008, and the BPO News Best Contact Center Solution 2007. Drishti is also among the Deloitte Fast 500 Company in APAC, and a Red Herring finalist.

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