New small business website Marketing Donut provides a timely lesson in market segmentation, the essential building block of any good marketing strategy. Despite the rhetoric about understanding their unique customer needs, many small businesses waste time and resource sending a generic message out to an ill-defined target market. But simply by investing time and energy in understanding their...
If ever there was a woman who embodied the dream of the everyday teenager becoming a enormous superstar, it’s Coleen Rooney. From her down to earth upbringing in Liverpool, the 22 year old has gone on to become a media sensation. The best known of Rooney’s many achievements is her ITV show Coleen’s Real Women, where she gives normal women a chance at a career in modelling. On the hugely popular...
New small business website Marketing Donut says now’s the time for smarter marketing, not less marketing. Cost cutting is a big topic in today’s business environment, but global business experts warn that cutting back on marketing could spell danger for many small businesses. How do you know if this applies to you? And what should you do about it? Log on to Marketing Donut, a new, free marketing...
New small business website reveals how to make sure your email marketing delivers the goods. It’s cheap. It’s direct. In other words, it’s a golden marketing opportunity – but one that few small businesses get right. It’s a pity because implementing a successful email marketing campaign isn’t rocket science and the results can be spectacular, as new marketing resource Marketing Donut reveals. Of...
For anyone who dreams of becoming a model and wants to find out a little bit about how the modelling industry really works, a new series being produced by the CW network and starring Mischa Barton and Ashton Kutcher will be essential viewing. The show, called ‘Beautiful Life’, goes behind the scenes of the modelling world, focusing on a group of young models living together in New York as they...
Can LinkedIn help you achieve more sales? The answer, according to business expert and sales consultant Nigel Edelshain, is yes. In fact, as Edelshain reveals in his latest instalment of his free weekly business TV show (coming soon on yourBusinessChannel), not only can LinkedIn help you develop more business, but it helps you do it much more efficiently. The beauty of business networking sites...
Competition to create new promo for online business TV channel specialising in expert business advice extended to 15 September. Viral creators will now have an extra two weeks to perfect their entries into yourBusinessChannel’s competition. The closing date for the online business television ()network’s competition to create a new viral promo has been extended to September 15. Entrants must...
At a glance: Kevin Spacey – Institute of Directors – conversation – arts and business – business advice – free online business TV shows – TV syndication – premium business TV content Among the iconic speakers at this years Annual Institute of Directors (IoD) Convention was award winning American stage actor and film director, Kevin Spacey – delivering an address...
At a glance: free online business tv – high quality content – expert business advice – partnering – online revenue streams – Million Dollar Team – Search Engine Results – SEO – Sales – marketing – online TV syndication – business success A number of new online ‘clubs’ that will deliver high quality, business advice are set to offer new and unique...
At a glance: business advice – free online business TV shows – new media – marketing and PR – attraction economy – online marketing – Kevin Roberts interview There was plenty of buzz in the yourBusinessChannel () editorial room when it was announced that an interview with Kevin Roberts had been confirmed. Head of the arguably the best known advertising and branding agency in the...